Facts: Kramer Pharmaceuticals‚ Inc. was a major manufacturer of prescription drugs for the medical and dental professions. It had a sales force of over 500 detailers‚ whose primary responsibility was calling regularly on hospital personnel‚ doctors‚ and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs. After having worked at Kramer for 12 years‚ Bob Marsh‚ a detailer of the company‚ was fired for unsatisfactory performance‚ poor attitude
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PROFITABILITY OF LISTED PHARMACEUTICAL COMPANIES IN BANGLADESH: AN INTER & INTRA COMPARISON OF AMBEE & IBN SINA COMPANIES LTD NIMALATHASAN‚ B* Abstract: The pharmaceutical market of Bangladesh very much dynamic and competitive and is comparable to those of developed countries. It is a matter of great pleasure that this sector successfully fulfils major portion of local demand of pharmaceutical products and at the same time it is moving forward to explore the international market for chemicals
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Researcher’s View: Sourcing accurate and reliable quantitative data on Tanzania’s pharmaceutical market remains challenging due to substandard audits‚ porous sales channels‚ a high prevalence of counterfeits‚ questionable national statistics‚ dispensing without prescriptions‚ sizeable ‘grey markets’ and the widespread use of traditional remedies. Researcher takes into account the import dependence of countries for medicines and assumes that economic growth as well as the resulting increase in the
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|The Pharmaceutical Industry | |Consolidated Paper | | | Table of Contents Introduction 3 Macro-Environmental Challenges 3 Political Challenges within the Macro-Environment 5 Economic Challenges within the Macro-Environment 8 Social Challenges within the Macro-Environment 11 Technological
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Questionnaire For Consumers : Name ____________________________ Age ____________________________ Sex ____________________________ Address ____________________________ Q. Are you aware of various products of various brands ? (a) Yes (b) No Q. Do you use OTC segment products of different brand? (a) Yes (b) No Q. Which brand you found reliable in OTC segment (a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Other Q. Do advertisement
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API PRESENTATTION Some Definitions- Active Pharmaceutical Ingredient (API): A substance or compound that is intended to be used in the manufacture of a pharmaceutical product as a therapeutically active compound (ingredient) Enantiomers: cpds with same molecular formula as substance but differ in spatial arrangement of atoms and are non-superimpossable mirror images Polymorphism: Occurrence of different crystalline forms of the same substance Degradation product : Molecule resulting
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Quality Assurance‚ Lorex Pharmaceuticals From: Ed Melton‚ Consultant‚ Cougar Consulting CC: Prof. Laura Swanson‚ Managing Consultant/Professor‚ Cougar Consulting Date: 2/12/15 Re: Linatol Fill Rate Analysis and Recommendation Summary On August 19th‚ 2014‚ Lorex Pharmaceutical requested assistance from Cougar Consulting to help determine the optimal fill rate for their new product Linatol‚ a cutting edge treatment for patients with high blood pressure. Lorex Pharmaceutical provided Cougar Consulting
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1. What kind of multiproduct strategy is Novartis following? Explain. Novartis acquisition in eye care company Alcon Inc. is an example of Related Diversification Multiproduct Strategy due to the fact that Novartis and Alcon both perform their business in health care industry. In addition‚ Novartis prescription drug make up 60% of the total sales indicate that company is operating in moderate to high level of diversification. The acquisition of Alcon Inc. establishes a related link between
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use of plants has been central to medicine since the beginning of time and it remains important today. Discuss the drug development and characterization problems with using plant extracts as therapeutic agents. How are plants used today by the pharmaceutical industry? Use specific product examples in your answer. The use of plants has played an important role in medicine. The traditional herbal medicine‚ typically the Chinese herbal medicine‚ primarily relies on the use of a mixture
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| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern? Analytical Report | | | Madiha Raza Noama Naeem Sheikh Zargham Zaigham LETTER OF AUTHORIZATION November 5‚ 2011 Dear Readers‚ As students of BBA‚ our course instructor of Ethics in Corporate Society‚ Ms. Tania Danish authorized us to make a report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” We were required to make a report in accordance to our learning in the course
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