The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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Today’s Top 10 Talent-Management Challenges Tammy Erickson on the dilemmas and problems managers and companies must contend with by Tammy Erickson Related Items • Visit HarvardBusiness.org • Subscribe to Harvard Business Review • Visit Harvard Business Review Online • Visit Leadership & Managing People Resource Center • Visit Harvard Business Review Answers Story Tools • post a comment • e-mail this story • print this story • order a reprint
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Neonatal Hypoglycaemia‚ a Literature Review. The key words used when researching this review: Neonatal hypoglycaemia/hypoglycemia‚ New-born hypoglycaemia‚ Low plasma glucose level‚ New-born/Infant low blood sugar‚ Hypoglycaemia in preterm/high risk neonates‚ Hypoglycaemia/breastfeeding‚ gluconeogenesis/ketone bodies. The databases and search engines used: Google scholar‚ CINHAL and Medline. Hypoglycaemia is common among neonates‚ therefore Healthcare professionals must be aware of the risk factors
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Essay: The Features of a Good literature Review A literature review discusses published information in a particular subject in a critical and thorough manner. It may be placed at the beginning of a research paper or it may be an entire paper by itself‚ frequently the first phase of a large research. It enables one to know that they are on the right path on that specific research. There are several features of a Good Literature Review that crafts it into making a comprehensive and effective piece
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Literature Review Hospitality Industry relates many sources with customer interactions and relationships. In the oligopoly market‚ numerous businesses have had entered‚ failed and exit the competition. In this assignment‚ literature regarding customer service in hospitality will be reviewed to analyze the relationship with customers. Further‚ it describes how customer perceptions play a great impact on businesses‚ which then lead to customer satisfaction and to certain extent‚ customer loyalty.
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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J. Agric. Vol.27‚ No.1‚ 2011 103 REVIEW OF PAST LITERATURE ON AGRICULTURE CREDIT IN RURAL AREA OF PAKISTAN NAUSHAD KHAN*‚ MALIK MUHAMMAD SHAFI*‚ MUSAWAR SHAH****‚ ZIAUL ISLAM***‚ MOHAMMAD ARIF***‚ RUKHSANA JAVED**‚ and NAEEM SHAH* * ** *** **** Institute of Development Studies‚ Khyber Pakhtunkhwa Agricultural University‚ Peshawar – Pakistan. Department of Economics‚ Jinnah College for Women‚ University of Peshawar – Pakistan. Institute of Business Management & Computer Sciences‚ Khyber Pakhtunkhwa
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The following work represents the importance of leadership in the Rwanda Genocide of 1994 and the many factors that lead to the tragedy. This literature demonstrates the history and tribal relationship of Hutus and Tutsis leading to the Genocide in 1994 and most importantly why international intervention could not prevent the mass murder of 800‚000 people. Prior to the genocide‚ Rwanda was under extended period of colonial dominance by the Belgium. During that time a powerful group of Roman Catholic
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Writing A Literature Review and Using a Synthesis Matrix My professor says I have to write a literature review‚ what do I do? Well‚ to begin‚ you have to know that when writing a literature review‚ the goal of the researcher is to determine the current state of knowledge about a particular topic by asking‚ “What do we know or not know about this issue?” In conducting this type of research‚ it is imperative to examine several different sources to determine where the knowledge overlaps and where it
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