in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection‚ Crest Whitening and Scope flavored toothpaste. From 2004 to 2010‚ Crest sold
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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As Internet marketers it is imperative that we constantly look for ways to make a good impression on our viewers. Your business depends on it. We only have a short amount of time‚ before a decision on whether or not we are professionals will be made. We must make good use of this time. The first instant we have at presenting ourselves to viewers is our web page. Which brings us to the importance of good design and proper color choices. First impressions are very important. We must make
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a number‚ which can be found on the bottom of the plastic container. The two most recyclable categories are: Marked “1” This category contains PET or PETE (Polyethylene Terephthalate) plastics. These plastics include: Soda and water bottles Mouthwash bottles Plastic wrap Peanut butter and other food jars Salad dressing bottles Marked “2” This category contains HDPE (high-density polyethylene) plastics. These plastics include: Milk containers Trash bags Yogurt containers Liquid laundry
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Water fluoridation was introduced into the United Sates in the 1950s. It is still a topic discussed and debated today‚ specifically what the actual benefits are‚ and whether or not it is safe and effective. Fluoride should not be added to public water because of the risk of over exposure‚ medical issues that are cause by that over exposure‚ and the lack of benefits it is shown to have. Fluoride should not be added to water because of the high risk of over exposure. Water fluoridation is the process
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JOURNAL ARTICLE 1 Purpose of study The purpose of the study was to generate attitudes toward a brand by using classical conditioning procedures and examine whether or not conditioned attitudes persist over time What others have investigated and Gap in literature a. Researchers have expressed concern that measurements of advertising effectiveness taken immediately after exposure may lack generalizability to actual advertising contexts (Haugtvedt 1989) and may overestimate the effect of
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The Element Fluorine Fluorine is an element that appears in the periodic table. It is apart from the halogen series. It appears in group 17 and period 2. It is important to understand its structure ‚physical ‚ and chemical properties. Fluorine is the 13th most abundant element on earth and is very important to earth today. Fluorines mysterious structure reacts vigorously with itself and other elements making things that impacted our technology‚ history‚ and daily lives. Fluorine is the chemical
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some signs that people in her state of North Carolina associate with the elderly. These signs are influencing her decisions about what she thinks she can and cannot do. She displays typical‚ elderly forgetfulness as she washes the toilet seat with mouthwash rather than with alcohol. And again displays it as she falls through the bottomless rocking chair. Later she displays physical inability when she asks her son Robert about helping with some yard work‚ which she had always taken care of before.
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can do to eradicate plaque retention factors‚ and give advice to individuals on proper oral care at home. ("Dental Health Foundation"‚ 2017) Plaque is controlled by thorough teeth brushing‚ plaque removal aids such as plaque disclosing agents and mouthwash‚ flossing and regular dentist visits.("Dental Health Foundation"‚ 2017) Tooth brushing is the most important aspect to plaque control. It is imperative that the individual learn a daily routine and demonstrate correct tooth brushing technique. Short
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Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G‚ Scope‚ has 32%. With Plax’s attainment in two years time‚ P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax’s new position for the product category of "Plaque fighter" in addition to fresh breath and killing germs. She must come up with a plan of action
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