- As an effective mouthwash is one that can keep the user’s breath fresh for a long enough time. The fragrance of the mouthwash must have the proper strength. To be more eco-friendly‚ we’ve created two organic mouthwashes out of malunggay and star apple decoction. B. Statement of the Problem - What is the difference between the effectiveness of the star apple and malunggay mouthwash in? C. Statement of the Hypothesis - If the star apple mouthwash will be used‚ the freshness
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Development‚ dan Operation. The Canadian Mouthwash Market Sampai dengan tahun 1987‚ market mouthwash tumbuh rata rata 3% per tahun selama 12 tahun. Pada tahun 1987‚ mengalami kenaikan 26% dengan adanya varian baru yaitu rasa pepermint. Sejak itu‚ rate pertumbuhan telah menurun ke level 5% di tahun 1990. Market mouthwash pertama kali dikembangkan oleh Warner-Lambert dengan brand pioner-nya yaitu Listerine‚ yang diposisikan sebagai mouthwash pembunuh kuman yang menghilangkan bau mulut
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a. Industry: Canadian Mouthwash Market i. Size 1. Retail Sales: a. 1988 = $60.2 million b. 1989 = $65. 4 million c. 1990 = $68.6 million 2. Unit sales: d. 1988 = 1‚197‚000 e. 1989 = 1‚294‚000 f. 1990 = 1‚358‚000 ii. Nature of competition 3. Addition of new ingredients in mouthwash products 4. Mouthwash Flavors
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Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing plan for Procter and Gamble’s mouthwash business. Decisions include
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Marketing Research Problem 9 Research Questions & Hypothesis 9 Methodology 10 Consumer Study 10 Retailer Study Analysis 11 Consumer Survey 11 Retailer Survey 20 Growing demand for mouth fresheners 21 Consumer Perceptions about mouthwash 21 Brand Preference (By Trade) 22 Conclusion & Suggestions 23 Appendices: 24 Listerine Final Project Report Project Title “Scouting market potential for Listerine® in the Pakistani
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Section 1. Organization’s Business‚ Mission and Goals 1.1. Business Definition Scope is one of the five operating division from Procter and Gamble. Scope is a green mint tasting mouthwash that is positioned as a great-tasting‚ mouth-refreshing brand that provided bad-breath protection. They were the first brand to offer both effective protection against bad breathe and a better taste than other mouthwashes. 1.2 Business Mission The company will provide branded products and services of superior
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P&G. The first alternative is choosing to continue to maintain the product‚ Scope. Since the target segment for the company is just “breath-only” users and it is very different from other company which provide “prebrushing” rinse or germ killing mouthwash. The company can focus more on the advertising part by emphasizing the advantage of the product which is great-tasting‚ mouth-refreshing and protection against bad breath. The second alternative is P&G may add plaque-reduction substance inside the
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RESEARCH: KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH RESEARCHERS: LUNA‚ ZOREN KLENT A. YADAO‚ NEÑALEN Y. LOPEZ‚ HERY JR. G. MANATAD‚ DANIEL NICHOLAS MILAN‚ KIMBERLY G. LOAYON‚ KENJI EDWARD L. VILLEJO‚ JEPHTHA MILCAH RESEARCH ADVISER: MRS. MARY LOUIE GALAURA CHAPTER I. INTRODUCTION Chrysophyllum cainito is a tropical tree of the family Sapotaceae‚ native to the lowlands of Central America and the West Indies. It grows rapidly and reaches
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Scope Case Analysis Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140
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ASUNCION‚ Anna Madel 2CA5 Position Brief | Oral B Mouthwash Product Recall Procter and Gamble‚ being a pioneer in the industry‚ have indubitably established trusted and well-known brands in the market. P&G is recognized all over the world having their products marketed‚ sold and enjoyed in over 180 countries. The company’s main goal is to provide its customers with goods that will improve and ease out their living. This purpose has been the driving force of the company’s astounding success
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