pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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DATE:26TH AUGUST 2003 RE:PROMOTIONAL STRATEGY: MAXI-FRESH MOUTHWASH 1.0 INTRODUCTION -The Malaysian oral hygiene market consists an estimated 2million users with an estimated market size of RM30‚ 500‚ 000.00 -Relatively matured market with minimum players. Market leader‚ Listerine‚ Oral-B. -Purpose of the proposal is to recommend marketing and promotional campaigns to effectively launch our latest product‚ non-alcohol Maxi-Fresh Mouthwash. 2.0 TARGET MARKET 2.1 Market Segmentation:- 2.1.1 Geographic:i)
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Discussion Aloe Vera is greatly useful in the treatment of gingivitis or periodontitis (17). It decreases inflammation‚ bleeding‚ and edema of the gingiva. It is a strong antibacterial in periodontal pockets where normal cleansing is challenging‚ and its antifungal properties help considerably in the difficulty of denture stomatitis (18) .also Aloe Vera is a possible anti-bacterial factor which is mentioned to be useful in fighting the microorganism and controlling periodontal disease (19). Vijayalakshmi
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Pangasinan Pangasinan is a province of the Republic of the Philippines. The provincial capital is Lingayen. Pangasinan is located on the western area of the island of Luzon along the Lingayen Gulf and South China Sea. It has a total land area of 5‚451.01 square kilometres (2‚104.65 sq mi).[1] According to the 2010 census‚ it has a population of 2‚779‚862 people.[2] The official number of registered voters in Pangasinan is 1‚651‚814.[3] Pangasinan is the name for the province‚ the people‚ and the
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LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only make the breath fresh but also serves as an antiseptic. It should not simply mask the effective mouth odor caused by excessive activity of anaerobic bacteria inhabiting the mouth. There is a need to prevent the increase in the population. B. Statement of the problem A mouthwash is a solution in addition to regular
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3 Uncommon Reasons Why Teeth Can Feel Very Sensitive Have you ever experienced a sharp pain when sipping on coffee or eating a cold food? It so‚ it’s possible that your teeth are sensitive from layers of protective enamel that have broken down over time. The enamel breaks down due to common reasons‚ such as brushing your teeth too hard‚ and eating foods that are acidic. However‚ teeth sensitivity can be caused by these other reasons that are not so common. You Have A Cracked Tooth Teeth sensitivity
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Document for Free Procter & Gamble Inc: Scope Scope was introduced in 1967 by Procter & Gamble‚ is a green mint tasting mouthwash‚and was positions as a great tasting mouth refreshing brand that provided bad breathprotection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope becamethe market leader in Canada‚ with many competitors‚ such as Listerine mouthwash that waslaunched by Warner Lambert in 1977 and it was a direct competitor to Scope‚ it had nearlythe same characteristics
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positioning itself as a great tasting mouthwash that is refreshing and prevents bad breath. These days a new company is taking over a part of the mouthwash industry except they are focusing on specifically plaque fighting abilities. The new company that is taking a roll I the existing market is Plax‚ they are gaining market share and proctor needs to come up with a different marketing campaign. How can we as Proctor & Gamble gain more back more of the market in the mouthwash industry and increase sales in
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Tips To Help A Toddler With Brushing Practicing good oral hygiene is important for kids‚ especially when their teeth first start to come in. Unfortunately‚ actually brushing those teeth is easier said than done. These tips can help their brushing go a lot smoother‚ helping avoid those fights before bed. Create a Teeth Brushing Station A helpful technique to get your kid to brush their teeth is to give them choices. That’s why you’ll want to make a teeth brushing station where your kid has control
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