Management Decision Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur‚ Maria Manuela Nêveda DaCosta Article information: To cite this document: Rama Yelkur‚ Maria Manuela Nêveda DaCosta‚ (2001)‚"Differential pricing and segmentation on the Internet: the case of hotels"‚ Management Decision‚ Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document
Premium Marketing
Pricing Introduction Peter Drucker‚ who is widely regarded as the greatest management thinkers of our time once said: “Because the purpose of business is to create a customer‚ the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing‚ unique function of the business.” Looking at the problems faced by most businesses today‚ it seems obvious that Drucker was right when he
Premium Pricing Pricing Marketing
Amy Tan Mother Tongue: In the short story "Mother Tongue" by author Amy Tan‚ she speaks of her mother’s English as "broken English" because her mother came from China and spoke as though she was unintelligent. Growing up Amy knew two languages. When she spoke to her mother she used elementary style words and spoke as though she did not know the language‚ while in front of fluent English speakers‚ she spoke eloquently with an impressive vocabulary. Amy becomes uncomfortable with the word broken
Premium English language Second language Amy Tan
barrier. Learning English or even a new language‚ I found it challenging because it appears there was always more than one answer while also wary of following the correct grammatical format. For Amy Tan‚ the author of Mother Tongue‚ she too confronts with difficulties in understanding the English language. Tan is convinced of this fact through her standardized test scores on the achievement test‚ IQ tests‚ and her SAT. She found that on
Premium Second language English language United Kingdom
Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers‚ that is dominated by Ontario due to their pricing advantage. Due to this‚ Atlantic Computers are required to review their pricing and marketing strategy in order to stay competitive. Situation Analysis: Atlantic Computer‚ Inc.‚ is the largest player in the overall computer industry and have been competing in the server
Premium Marketing Computer Computing
flights each to Penang‚ Kota Bahru and Miri. Except that‚ they serve other destination also‚ it is alor setar and tawau. Recently their performance is boost and they will closely to take over the domestic airlines market. They have a very good price strategy to increasing their customer volume and gain more profit. That’s why today there is a tight
Free Kuala Lumpur Malaysia Malaysia Airlines
Amy Tan writes as many hidden things as the number of her story in Two Kinds. As its complex structure suggests‚ the book tries to organize the the stories of mother and daughter with the intention of reaching the same destination: the daughter’s recovery of her cultural and ethnic identity as Chinese by overcoming the generational gap and the cultural differences between herself and her mother. The mother intend to hand over their "good intentions" and "usable past" in China to their daughter in
Premium Amy Tan Family China
Tan’s excerpt Mother Tongue focuses on her use of different Englishes when she was surrounded by different people. When surrounded by strangers‚ Tan spoke fluently in grammatically sophisticated English. However‚ Tan referred to the English she used with her mother as being a broken down‚ limited version of the English language. Despite this description‚ Tan didn’t entirely agree with what these chosen adjectives suggested about her mother’s English & intelligence. Tan’s description of the different
Premium Second language Amy Tan English language
In Amy tans short stories Rules of the Game‚ Fish Cheeks‚ and Two Kinds use themes concerning the boundaries and relationships between mothers and daughters. Asian culture‚ particularly Chinese culture plays an important role in all three short stories‚ giving the traditional conflicts an interesting plot. Amy tans short stories mainly describe the troubles and tension between Chinese immigrant mothers and their Americanized daughters through their shared adventures in an entertaining way. The daughters
Premium Amy Tan Family Mother
because every family has their own traditions. If you went to China‚ the things they ate and how they acted would seem strange to us because we are not used to their styles. In the Chinese culture now‚ their food and manners differ from Americans; Amy Tan shows the contrast of cultures in “Fish Cheeks”. Chinese New Year food and manners are different from the way we’re raised as Americans. The Chinese prepare food for the holidays that many of us haven’t even tried in our lifetime‚ yet they eat it more
Premium Culture Food Meal