International Marketing Plan Introduction of Monster Energy Drinks into the Australian Market International Marketing Plan Introducing Monster Energy Drinks into the Australian Market Background Monster Energy is an American brand of energy drink created and marketed by Hansen Natural Corporation. Monster calls itself the meanest energy drink on the planet. It’s a big hit in the United States that delivers twice the buzz of a regular energy drink. Monster’s US portfolio includes the flagship Monster
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Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Analysis 2-5 1.3 Price Analysis 5-6 1.4 Promotion Analysis 6-10 Section 2: Marketing Strategy for a new brand 2.1 Introduction of a new brand for energy drink 12 2.2 Marketing strategy of the new brand 12-20 i. Segmentation ii. Targeting iii. Positioning iv. Marketing Mix (4P) 2.3 Competitive Analysis 20-24
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convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation Brand Loyalty – taste‚ image‚ energy boosting Brand building skills needed 2 oz. energy shots Threat: Economy Scientific evidence that some products are not healthy
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Nelson Marlborough Institute of Technology Literature Review Caffeine & High-Intensity Power Out-Put Author: 10/16/2013 Diploma in Applied Fitness Exercise Science Table of Contents What are the effects of caffeine on power output during high-intensity performance? 1 Introduction The effect caffeine (CAFF) elicits on sustained endurance performance is well founded (Costill‚ Dalsky‚ & Fink‚ 1978; Graham‚ & Spriet‚ 1991; Trice‚ & Haymes‚ 1995; Erickson‚ Schwarzkoff
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Extraction of Caffeine from Tea Leaves Santos‚ Raphael‚ Samson‚ Nonia Carla‚ *Tabora‚ Brylle‚ Tan‚ Kate Michal Department of Biological Sciences‚ University of Santo Tomas‚ Manila‚ Philippines Abstract Tea leaves are natural products that are harvested from agriculture. Caffeine‚ on the other hand‚ is a stimulant that has been shown to speed up the time of reaction‚ increase alertness‚ and improve one’s concentration. What we did in this experiment was to extract the alkaloid caffeine content from
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Abstract: Caffeine‚ (C8 H10 N4 O2) a white‚ crystalline alkaloid known as a nervous system stimulant found commonly in tea leaves and coffee‚ can be extracted using the method of sublimation with the use of Methylene Chloride (CH2Cl2) and Sodium Hydroxide; both can repeatedly rinse the green (unroasted) coffee beans from the caffeine. Keywords: Caffeine‚ Methylene Chloride‚ Sodium Hydroxide‚ Anhydrous Sodium Sulfate I. Introduction Caffeine is an alkaloid of the methylxanthine family. Its chemical
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Banana (Musa acuminata) Peel Juice Drink Tonirose Garcia Charisse Mae Talandron Kylle Annriel Dungog Mary Minette Salundaguit Jaspier Villarubia Matt Allen Aliazon Bernadette Sacedon Joshua Ravanta Researchers Ms. Glesby Camangyan Adviser MARCH 2013 ACKNOWLEDGEMENT First and foremost‚ we would like to give our thanks and praises unto the Lord for giving us the life‚ enough knowledge and understanding enable us to complete this project‚ without him everything
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Extraction of Caffeine from Lipton® Tea Leaves Nathaniel Camangon*‚ Kaila Bumagat‚ Franz Mari Burgos‚ Remigio Callanta Department of Chemistry‚ College of Science‚ University of Santo Tomas‚ Manila‚ Philippines Abstract This experiment mainly focuses on the extraction of pure caffeine by multiple extraction from commercially acquired tea leaves and determining its purity by melting point determination. A 0.02% yield of pure caffeine was obtained from 10.4978g of tea leaves (4 tea bags).
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Extraction of caffeine from Lipton tea leaves Maria Gianna Beatrice L. Cancio*‚ Joe Mari Isabella B. Caringal‚ Rowena A. Chiang‚ Patricia Deanne del Valle Department of Biological Sciences‚ College of Science‚ University of Santo Tomas‚ España‚ Manila‚ Philippines Abstract Caffeine was extracted from Lipton tea leaves by multiple extraction techniques namely solid to liquid extraction and liquid to liquid extraction; the purification by sublimation and melting point determination. Three
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