innovation and brand-building. Kraft Foods‚ Pakistan‚ has acquired famous brand TANG for Rs 65 Crore from Clover Pakistan. The sale completed in few weeks‚ subject to approval from Competition Commission of Pakistan. Clover Pakistan‚ the owner of TANG brand in Pakistan‚ and Kraft Foods Limited entered into an Asset Purchase agreement whereby Clover agreed to sell to Kraft Foods certain assets relating to Clover’s TANG business‚ including the manufacturing facilities‚ leasehold land measuring 19‚000
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The cultural identity of this group of tea drinkers was built on the ground of their common interests in the Tang-Song-style tea drinking and their nostalgia of their Tang-and-Song tea connoisseurs. However‚ the cultural identity of the scholar-official class could be simply built on the basis of tea drinking and its aesthetic principle in general. In a discussion on the relationship between tea consumption and the scholar-official class‚ Wu Zhihe argues that tea drinking played a significant role
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Comparison of Tang and Song Poems In The Attitudes Towards Others As history moves from Tang to Song‚ the Chinese view about “others” undergoes great changes. This was reflected in the poems describing warfare at that time. The literature of both Tang and Song dynasties has signs of racial chauvinism. However‚ the Tang poets also expressed ambivalence about fighting the other and questioned the righteousness of war‚ while this ambiguity is hardly found in Song literature. The Tang was a multi-cultural
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history and continued to grow through millennium until the collapse of the Han Dynasty in 221. When China reunified it experienced political‚ social‚ and economical changes over a period of 700 years and 3 dynasties. Those dynasties were the Sui‚ Tang‚ and Song. The Sui Dynasty‚ founded by Yang Jian in 581‚ was responsible for unifying China for the first time in 400 years. The capital was re-established at Chang’an .Yang Jian turned Chinese religion from Confucianism to Buddhism and Daoism. The strength
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SHANGHAI TANG: THE FIRST GLOBAL CHINESE LUXURY BRAND? When he created Shanghai Tang in 1994‚ Hong Kong businessman David Tang intended to launch Chinaís first bona-fide luxury brand. The idea was ìto create the first global Chinese lifestyle brand by revitalising Chinese designsóinterweaving traditional Chinese culture with the dynamism of the 21st centuryî.1 In the first few years‚ Tangís flamboyant‚ cross-cultural style and ties to international celebrities fuelled the buzz surrounding the label
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Tang Dynasty The Tang Dynasty was founded in 618 by the Li family who took power after the assignation of the Sui dynasty emperor. The Tang Dynasty is the most influential empire of China’s civilization. During this time‚ China achieved the peak of its civilization and became the center of trade in the east. The emperors of Tang have imposed a strong foundation on their government as the leaders were according to education and merits. The study of medicine is one of the highest contributions of
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COMPANY CASE: SHANGHAI TANG: China’s First Great Luxury Brand One rainy October night in 2002 in a 1‚300 year-old Confucian temple in Shanghai‚ journalists from three continents‚ local bigwigs‚ style-conscious Chinese yuppies (chuppies)‚ and three Chinese soccer stars gathered to watch a fashion show. Raphael le Masne de Chermont‚ CEO of the Chinese lifestyle brand Shanghai Tang‚ is unconcerned about the weather and its possibly detrimental effects on 46 expensive garments which were about to
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Strategic Management Shanghai Tang Case Study MGT 302 - Strategic Management Shanghai Tang Case Study 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 Shanghai Tang Case Study Shanghai Tang offers a unique women and men ’s fashion. Discover a new elegance‚ from clothing to accessories and home decoration. It was founded in 1994 by Hong Kong businessman David Tang. The brand’s global expansion
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causing a fierce competition in Chinese luxury industry. This article aims to explain the underlying reasons for Chinese luxury boom in the aspects of economy‚ society and psychology. By studying the case study of traditional cheongsam company Shanghai Tang‚ the bright future of domestic luxury brands can be seen. Through SWOT analysis of local apparel companies‚ accessible advice to build Chinese luxury brands is provided‚ especially in the apparel industry. Keywords: luxury brands‚ clothing‚ apparel
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Why did Chinese farmers move from northern to southern China during the Tang and Song dynasties? Attacks and wars by tribes drove many farmers to move south. How did the raising of rice change over time and how did it influence China? New types of rice were brought to China and it matured in two months instead of five which allowed the farmers to grow surplus amounts of rice. What was the importance of the Grand Canal? The farmers were able to ship their rice across the Grand Canal and busy boat
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