Marketing‚ Vol. 41‚ April 1977. * Kotler‚ P.‚ ‘Broadening the Concept of Marketing’‚ Journal of Marketing‚ Vol. 33‚ January 1969. * Kotler‚ P.‚ ‘A Generic Concept of Marketing’‚ Journal of Marketing‚ Vol. 36‚ April 1972. * Shostack‚ L.‚ “The Tangible-Intangible continuum for goods and services” (Source: Shostack‚ ‘Breaking Free from Product Marketing’‚ Journal of Marketing‚ Vol. 41‚ No.2‚ April 1977). * Johns‚ N.‚ ‘What is This Thing Called Service?’‚ European Journal of Marketing‚ Vol.33‚ No.9/10
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Many studies over the past thirty plus years have tried to determine how extrinsic rewards affect intrinsic motivation. These studies have taken place in settings such as; in the classroom or in a work setting to gauge how the environment affects the outcomes (Porter & Lawler‚ 1968) (Deci‚ Koestner‚ & Ryan‚ 1999). For purposes of this paper‚ I will focus solely on a business setting. With that being said‚ nearly all of the Fortune 500 companies employ a pay-for-performance plan of some type. Meaning
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ASB PMC CASE ANSWERS ASSIGNMENT SUBMITTED BY Lakshmi P.R Second Year MBA Date: 3/10/12 PMC CASE STUDY ANSWERS 1) List the important facts in the case. SAS Pvt Ltd is a rapidly growing software firm in IT industry. Employee compensation package is one of the major factors which help SAS to maintain its employee loyalty. They facilitate activities like game‚ sports‚ yoga etc‚ which helps the employee to feel more relaxed in their workplace. Both mental and physical strength is necessary
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and somebody had been using performance enhancing drugs in order to continuously win an event‚ then they’re effectively stealing both tangible and intangible rewards from their opponents. It is for these factors that using performance enhancing drugs in a sport‚ should be classified as a serious crime because what they’re doing is stealing‚ they’re stealing rewards and money from their opponents‚ as well as deceiving their fans and teammates. If we don’t crack down on harsher penalties then we will
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card members with unique experience‚ dining‚ travel and entertainment. This new rewards program was developed by Chase and the public relations firm‚ Ketchum‚ in order to differentiate Chase Sapphire from other cards reward programs. The idea of Chase Sapphire’s rewards program was to concentrate on key pillars revolving around travel‚ film‚ entertainment and dining that was unlike any of the competing card’s rewards programs. Chase and Ketchum chose college educated‚ engaging‚ affluent card member
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Cost Benefit Analysis Developing and installing a new IT system is an investment and can help the business create profit. Carrying out a cost benefit analysis helps to give management an idea of the costs of the new system‚ its benefits and risks. Each phase of the development/implementation has a cost and when analysing the new system you should take into account the cost of: • Personnel • Equipment • Supplies • Overheads • Consultant’s Fees Some costs are a one time charge eg Development
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something‚ extends beyond the materialistic objects and delves into the concept of owning intangible objects as well. Other philosophers‚ such as Aristotle‚ describes that it is only the tangible objects that have an influence on the morals and identity of a person. However‚ I believe it is the the relationship between ownership and sense of self can be defined in the skills and knowledge‚ as well as materialistic‚ tangible objects‚ a person can attain that influences their identity. In the novel Socrates
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that each American soldier carried during the Vietnam War. The things that the soldiers carried with them are both tangible and intangible. What these items are depends upon each of the soldiers. They carried the basic necessities in order for survival and the bare minimum to make life as livable as possible. However‚ they also carried with them fear and memories. It is the intangible items like these that are the primary focus of O’Brien’s novel. He provides the audience with images of both physical
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reference to ALL sources be they printed‚ electronic or personal. INTRODUCTION Assets can be defined as "tangible and intangible resources of a firm which can be drawn upon by a the firm when required to achieve its objective(s)" (Ray and Ramakrishnan‚ 2006). Tangible assets include financial and physical assets such as machineries and manufacturing plants while examples of intangible assets are branding‚ company reputation‚ technological know-how and human resource (Noe et al.‚ 2012). Human
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meaningful system request. 4. What is the difference between intangible value and tangible value? Give three examples of each. Tangible value represents the benefits from the system that are quantifiable and measurable. Intangible value represents benefits that are real‚ but are difficult to quantify and measure. Examples of tangible benefits might be increased sales‚ reduced operating costs‚ reduced interest costs. Examples of intangible value might include increased customer satisfaction‚ improved
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