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    Case Study 2

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    communication is most powerful tool it should be used effectively or it can cause self-inflicted harm. Here the term effective communication isn’t about pushing information to audience. Strategy is a process of ordered thinking: of thinking in the right order. 2. What subliminal messages did Bill Gates’ send to audience at DEC World? Bill Gates regaled his audience with tales of his house. He was utterly likable and his talk featured no discussion of business or computer technology especially of DEC. According

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    615 Case 2

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    comfortable with whom they do business with‚ and it is a dance‚ and Wally was quick to rush‚ and show impatience which again showed disrespect. Brazilians do business with people and they like to get to know with whom they are doing business with. 2. While the Brazilian culture is typically late‚ I would advise an American to be early if not on time when it came to business negotiations. Brazilians take business very seriously and prefer one on one negotiation opposed to other forms of communication

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    Case Incident 2

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    Reebok international well-known athlete show contracts with independent company in Asia to manufacture all of its footwear production. However‚ the conditions are to follow human rights production standards namely: (1) Non-discrimination‚ (2) Working hour or over time‚ (3) Force or compulsory labor‚ (4) Fair wages‚ (5) Child labor‚ (6) Freedom of association‚ (7) Save and healthy work environment. What is your opinion of Reebok production standard of human right for its suppliers? What would Milton

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    Case Study 2

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    Descriptions: During the global recession of 2008 and 2009‚ there were many accusations of unethical behavior by Wall Street executives‚ financial managers‚ and other corporate officers. At that time‚ an article appeared that suggested that part of the reason for such unethical business behavior may stem from the fact that cheating has become more prevalent among business students (Chronicle of Higher Education‚ February 10‚ 2009). The article reported that 56 percent of business students admitted

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    Case 12-2

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    customers. Today‚ an EADS Airbus aircraft takes off somewhere in the world every four seconds. In 2003‚ the company’s budget was over 19 billion euros. It is one of the largest employers in Europe and one of the most successful companies in the world. 2. EADS began at a business conference for aeronautical companies in Paris in 1965. The first EADS aircraft‚ the Airbus A300B1‚ flew in 1972. Airbus is an unusual cooperative effort between four European countries. Components (parts) for a single aircraft

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    Case Study 2

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    Table of Contents Internal Control: Avoiding the Next Catastrophe To quote Edmund Burke “Those who don’t know history‚ are doomed to repeat it”. Here we are‚ thirteen years removed from the Enron scandal. The aftermath led to the Sarbanes-Oxley Act of 2002 and stricter regulations on companies going public. People have a tendency to believe that things like this can only happen to massive companies‚ but we must remember that Enron once started off as a small company‚ a company like LJB

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    * Discuss the role of scenario-based planning and its influence on institutional strategic A critical incident is an unexpected situation or incident that occurs that is considered outside of the norm which may requires intervention from others often emergency personnel an attempt to return the environment back to or as close to its original state. Critical incidents generally create or involve varying levels of high emotional reactions‚ loss of control over occurrences‚ or cause a need for emergency

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    Closing Case 2

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    How does Google’s mission drive strategy at the company? Google’s mission statement is very short and to the point. While sometimes less is more‚ with only twelve words in the whole statement‚ how can all the questions that a mission statement is suppose to answer be included in this short sentence? The strategy of Google was simple to start with. “To organize information and to make it useful.” (Hill & Jones‚ 2012) The ideas behind the words in the statement are extremely insightful‚ though.

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    case study 2

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    Do a brief market opportunity analysis for Disney‚ identifying the major markets that Disney has expanded into The market opportunity analysis endeavors to estimate the size and sales potential of a specific market segment of interest to you as a franchisee while also assessing key competitors in the specific market segment. It is important as a franchisee that you take the time to analyze your market opportunity in a specific target market area: Movie‚ Music‚ and TV shows. It’s obvious that

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    Case 1. Discussion questions 1. Describe the global economy forces that pushed creativity to move up the value chain. Creativity is one of the top five wholesale suppliers to national craft chains in the United States with 500 employees and for office and warehouse locations in California and one in Hong Kong. Studies are showing that the company creativity has proven to outsource the manufacturing across Asia. Creativity is also found strong business models that are capable of dealing with

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