Specific Assignment Details It will be incumbent on you to present several options regarding how this hiring decision should proceed. This is a very important decision‚ so Tanglewood would like you to provide several different possible selection schemes. 1. Develop a detailed selection plan for this position. Determine what you want to measure by analyzing KSAOs from the job description and the information on organizational culture in the case‚ and fitting the selection measures into the plan
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1. Think about the comparison between Starbucks and Kusmi Tea The key difference between Starbucks and Kusmi Tea is the brand experience. Starbucks offer fresh-made coffee that is generally to be consumed in-store. Because of this Starbucks has to ensure a consistent experience in all their stores. Kusmi Tea’s key product is packaged tea‚ and tea consumption is more geared towards in home consumption where out of home tea consumption is driven by need for premium tea experience. These different
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dream is the brand selling? Cartier’s entry into the Chinese retail markets is based on its elegantly designed flagship stores coupled with it digital media marketing strategy. Cartier realized that high end retail shoppers have drivers other than status and need based‚ the shopping experience and self reward are equally important if not more important factors. I visited the Cartier Flagship store at Hong Kong Plaza for the purpose of my individual study. It is one of the 50 odd boutique stores across
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Diesel ’s marketing strategy Overview Introduction Part I: Product I.Competitive Analysis
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SUMMARY Fred Westen‚ CEO of Hathaway Jones‚ planned to expand business to China. His friend’s daughter Mimi who had grown up in China liked to be a part of this move. He conducted an interview and found that she has enough capability to lead a flagship store in China. But‚ vice president of HR department in his firm found a news saying that Mimi had led a nonviolent protest group that protest against China. This made rethink about hiring Mimi for the China project. He should decide future course
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interest from extending a line of credit to developers who were looking to expand their business in the area. Boston Chicken also had what they called flagship stores where they were able to do a lot of the prep work and send the food to the satellite stores. This resulted in fresher‚ better tasting food because the deliveries from the flagship store to the satellite store was very frequent.
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UNIQLO Operations Fashionable and high-quality clothes that anyone can wear anywhere‚ any time – that’s what UNIQLO is all about. Our global operating systems weave together all processes from product design to final sales‚ including global R&D‚ procurement of world-class quality materials‚ production focused in China‚ and the operation of 790 stores around the globe. This seamless system allows UNIQLO to consistently offer its customers high-quality products at reasonable prices. UNIQLO Japan
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understand what brand attributes are preferred by costumers‚ identify how its customers competitively position its product/services. ACME owns seven different brands and its flagship product is currently under evaluation. The company researchers developed questionnaires to gauge the customer’s acceptance of the flagship product in terms of but not limited to the following: appearance and quality. The questionnaires also gathered the profile of the customers (respondents). Some of the variables
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SWOT Analysis STRENGTHS Highly Efficient store operation Expertise in inventory control Expertise in distribution and store development Global materials procurement High quality products Devotion to low-cost management and the direct coupling of production and sales at the fastest possible speed and lowest possible cost (Fast Retailing Annual Report‚ 2005). Directly engages in all product planning‚ production‚ quality control‚ distribution‚ sales and sales promotion activities
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ownership strategy and rate of expansion. In terms of geographic strategy‚ the owner must consider whether to open the second retail site close to the original retail site‚ focus on major metropolis or to use the ¡°jump back and fill¡± where the second flagship store is opened and backfilling it with additional retail stores. The strength of each concept is discussed where opening a second site in close geographical proximity will offer advantages of ease of management and training and establishing necessary
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