Contact: Tim Sweeney (760) 931-1771 Tim.Sweeney@callawaygolf.com CALLAWAY GOLF ANNOUNCES 2011 AWARDS FOR TOP GOLF PROFESSIONAL AND CLUB FITTERS USING THE CALLAWAY GOLF CUSTOM FITTING TOOLS CARLSBAD‚ Calif.‚ February 1‚ 2012 – Callaway Golf Company (NYSE: ELY) today announced the winner of the Company’s Golf Professional of the Year Award‚ as well as the winners of the Company’s ninth annual Club Fitters of the Year Awards. Each year‚ Callaway awards this honor to a Callaway Staff Professional
Premium Golf
What is golf? Golf is a club and ball sport in which players use various clubs to hit balls in a 9 or 18 hole course by playing as few strokes as possible. What makes golf a unique game? Though from the introduction golf may seem like an easy sport to learn‚ but there are its difficulties to it. The golf course you play in is not always the same thing. Every course varies with its own design‚ different lengths‚ hazards/traps etc. This is what makes golf unique‚ as it is challenging to golfers
Premium Golf Golf ball Rules of golf
Overview The new business venture we selected is a golf course. In recent years traditional golf courses has been known to have difficulty. The main issues contributing to these difficulties based on studies of the business is that most golf courses do not actively invest in developing casual players into avid players‚ they do not invest in the service needed to make the experience less intimidating‚ most courses exist in "overbuilt" areas where the golf hole to population ration is undesirable or the
Premium Golf Marketing Manufacturing
Callaway Golf Company Executive Summary Established in 1982‚ Callaway Golf Company is a leader in the golf equipment industry‚ creating some of the most technologically advanced golf clubs in the business. In less than a decade‚ Callaway’s sales went from $5 million in 1988 to well over $800 million in 1997. The main man behind the success of Callaway Golf Company is Ely Callaway‚ founder‚ chairman and chief executive officer. Over the course of the company history‚ other leaders in the
Premium Marketing Golf
History of Golf Golf as we know it today originated from a game played on the eastern coast of Scotland in the Kingdom of Fife during the 15th century. Players would hit a pebble around a natural course of sand dunes‚ rabbit runs and tracks using a stick or primitive club. Some historians believe that Kolven from Holland and Cole from Belgium influenced the game. The latter was introduced into Scotland in 1421. However while these games and countless others are stick and ball games‚ they are
Premium Golf Golf ball English-language films
A Guide To Golf By: Phil Porter Equipment Fitting There are 4 basic things to recognize when fitting into the correct clubs. These are shaft flex‚ shaft length‚ lie angle‚ and loft. Having the correct combination of these will ensure that your has the best chance of hitting it’s desired target. These factors will be determined by how tall you are‚ your arm length‚ swing speed‚ and general swing. To start lets take a look at the shaft flex‚ the flex is determined by how fast your club
Premium Golf
CASE FOUR – TANGLEWOOD MEASUREMENT AND VALIDATION 1. Assess the practical and statistical significance of a proposed set of hiring tools‚ and recommendations regarding how adopting these new hiring methods might benefit stores. Tanglewood has decided to use the following new approaches to hiring; Retail market Knowledge Exam‚ Marshfield Customer Service Bio data Questionnaire and Essay‚ Marshfield Applicant Exam and a Personality Exam. A critical review of each of these has certain strengthens
Premium Psychometrics Scientific method Management
1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players. The technology and research that these companies have done is so advanced that the USGA feels the need to place regulations upon the professional players so that the game is fair all around. 2. The competition in this industry is fierce since the growth is slowing
Premium Golf Marketing Golf ball
rumble of a golf cart engine and the sounds of laughter filling the broad land surrounding you. Can you guess the environment you are in? Well surely‚ a golf course. Although most may not be aware that there is much time and effort added into creating a golf course‚ Cindi Norton knows first hand that there is extensive amounts of hard work that goes into a project like this. In 1968‚ Stub and Barbara Baker agreed to purchase 120 acres of cow pasture and forest to be transformed into a golf course with
Premium
bat. This is the first time I have ever been in a tournament for baseball. This is especially the first time I have ever been in a dome. “Wow‚” I gaze at the dome and the fascinating players that are here. It’s just like a baseball park‚ but inside. I was very excited for my first baseball tournament and that it’s in a dome. I can’t wait for my first game. There I was standing on a turf field. It was my first time playing in a baseball tournament and it felt breathtaking. The crowd cheering‚ the
Premium Baseball Major League Baseball English-language films