Situation Analysis Based on the competitor analysis (Exhibit A)‚ TUC’s competitors are bringing new rules to their game as well as offering other sports in order to attract customers whereas TUC only offers one product. Therefore people who prefer playing with less players will choose them instead of TUC. RSC is TUC’s biggest competitor by comparing their location‚ size of the organization and types of product offered. TUC doesn’t have any marketing plan to encounter new competitors resulting in
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comprises of 1. Domestic Customers: There is a low penetration in the domestic market with coverage in rural market as low as 7%. 2. International Customers: The major markets for two wheelers are Africa‚ Latin America & South East Asia INDUSTRY ANALYSIS The industry is highly concentrated and there is a strong foothold by 3 major players in the industry namely Hero Moto constituting 39% of the market share‚ Bajaj Auto constituting 27% of the market share and finally Honda Motors with 14% market
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MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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SWOT analysis is a framework to examine a firm’s competitive position and strategy. By examining a firm’s Strengths‚ Weaknesses‚ Opportunities and Threats‚ SWOT evaluates a firm’s strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm’s internal abilities or disadvantages‚ while Opportunities and Threats involve identifying external factors such as competitive forces‚ development of new technology‚ governmental intervention
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RM2575 each month‚ its depend on the price offer by suppliers and volume of service provided. From the figure 1‚ revenue per month is estimated as RM15375. Figure 1: Estimated Revenue per month 7.1 Break-even Analysis Figure 2: Break-even Analysis Based on the break-even analysis‚ we have to serve 160 customers in order to break-even. Our monthly sales must hit RM20800 to cover all the costs. From the statement of cash flow‚ Adorable Pawz start making profit at the 7th month of operation.
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MR PRICE APAREL SWOT ANALYSIS STRENGTHS • Mr Price ensues keeping up to date with the latest clothing fashion trends therefor customers will want to buy from the Mr Price stores whilst following the latest fashions. • The Mr Price stores are found country wide and there for are easily accessible for all people. And are mostly found in busy shopping locations. • Mr Price has now released their more upper class type clothing which are slightly higher priced which is then potential drawing in the
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Executive Summary: Tanishq started in 1995‚ pioneered the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold‚ trust‚ honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has
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needs of their unique sport. There are very few competitors in these niche athletic shoe markets‚ and most do not have Sportsman’s past experience in keeping control of manufacturing costs. Sportsman has determined that with talented shoe designers in place‚ they can manufacture athletic shoes to meet the needs of the niche markets using their current manufacturing facilities and employees. By designing shoes that have features that differ from competitors and meet the specific needs of a new group of
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10. CybAero AB Porter Five Forces analysis (Aerospace and Defense Industry) Threat of substitute products and services: MEDIUM There are currently many alternatives to aircraft travel‚ including cars‚ rail‚ and ship. Depending on distance‚ air travel has a significant advantage as far as speed and convenience. High speed rail may be a significant competitor. Also‚ as more people use the internet to teleconference‚ air travel may become less necessary in the business community. Other aerospace products
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The location analytics market analysis consists of various types of software‚ services‚ applications‚ deployment types‚ organization size‚ verticals‚ and regions. The overall market size is found by adding up the market size of each solution and services such as consulting services and system integration services. In location analytics‚ each solution and service is playing an important role in the market. These solutions and services support various applications including sales and operational profitability
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