Tanishq A Case Study Group-III Section C Happy Saini 0137/48 Uday Mehta 4035/18 Ganesa Kumar KV 0128/48 Harshit Krishna 0143/48 Vinay Kumar Juluri 4040/18 Himanshu Kumar 0147/48 Rohan Gala 0127/48 Introduction: ’Tanishq’ meaning love for the body‚ was a brand introduced by Titan‚ a TATA company‚ to capture the gold jewellery market of India. The basic idea behind the concept was to redefine the gold jewellery market
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External and Internal Analysis of Foxconn Introduction Foxconn‚ or Hon Hai Precision Industry Co‚ was founded 37 years ago in Taiwan by Terry Gou. The company initially started as a local computer component manufacturer. Over the past decades‚ Foxconn had been continuously growing to become the world’s largest electronic components manufacturers with the consolidated revenue of 59.32 billion US dollars in 2010. As the largest electronic manufactures‚ Foxconn provides electronic components to major
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Strengths Weaknesses High level of control concerning labelling and production. Financial and legal barrier for new actors. Substitut low quality History of product. Fame product. Château Margaux premiers crus. Unique know-how. New clients growth of price Precise target rich people. Special distribution. Need to know Château Margaux for appreciate wine. New actors USA‚ Australia… Price very high. Opportunities Threats Consumer prefers French
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The objective of such an analysis is to investigate how the organisation needs too form its strategy in order to develop opportunities in its environment and protect itself against competition and other threats (Lynch‚ R 1997). The report will use the Porter Model to give an idea what kind of influences exists and how a company can deal with it. Fig. 3 Porter′s Five Forces Model Bargaining power of suppliers Source: see Chapter 7 To what extend have the suppliers of NEXT power over the company
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PESTEL Analysis A pestel Analysis is looking at the external environment and how they impact on particular company’s activities. Each of these components has the potential to affect the firms industry and competitive environment; some will have a more important affect on others though. (Thompson et al‚ 2013) Political The company will have to agree to follow all rules set out by the EU‚ in regards to the sale of food and drinks regulations. Our company will be able to pay a low tax rate to produce
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L’ Oreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income
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However‚ there are three extended factors included in the marketing mix to make it beneficial for service sector companies like Antone Displays. These includes‚ People These people are the main face of the company that represent their services and work to their business associates and consumers. It is important for company to have presentable and professional employees that clearly convey their plans and message to their client. Moreover‚ in case of Antone Displays it is observed that the company
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SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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Analysis: Competitor Threat Campana is currently facing threat from existing competitors and new entrants. The threat of substitution is high when the competitor‚ Odyssey‚ can offer a similar or lower price-performance than Nouveau Planning. Although Nouveau Planning operates within a mature market‚ the lack of barrier can force Nouveau to lose its exhibitors to other entrants. Rivalry among existing competitors occurred due to the undifferentiated product and low switching costs. Nouveau Planning
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PRECISE SOFTWARE CASE ANALYSIS Problem: When and how to introduce an end-to-end new product to the market? Issues: 1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space? 2. What is the best selling strategy for the new product? 3. What is the best pricing strategy for the new product? 4. Should we maintain a single sale force or separate
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