Tanishq’s segmentation and positioning strategy. Tanishq from the house of Tata entered the jewellery market as a national retail chain that provided made the audience with jewellery of high design value and reliable worth. it it’s consumers believe in the purity of their jewellery by introduction of ºKarat metersª. These instruments helped the consumer measure the purity in a non- destructive manner. Another positioning strategy used by Tanishq were promotions by fashion shows to increase the shopping
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Tanishq A Case Study Group-III Section C Happy Saini 0137/48 Uday Mehta 4035/18 Ganesa Kumar KV 0128/48 Harshit Krishna 0143/48 Vinay Kumar Juluri 4040/18 Himanshu Kumar 0147/48 Rohan Gala 0127/48 Introduction: ’Tanishq’ meaning love for the body‚ was a brand introduced by Titan‚ a TATA company‚ to capture the gold jewellery market of India. The basic idea behind the concept was to redefine the gold jewellery market
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not the least; we are thankful to all our fellow classmates who made valuable contributions and constructive feedbacks towards the completion of this project. Contents Executive Summary 5 The Gems & Jewellery industry 6 Evolution of Tanishq 7 Growth of Tanishq 8 Competitors 9 • Carbon 9 • Gili 10 4 P’s of Marketing 11 PRODUCT 11 • PRODUCT VARIETY 11 • QUALITY 11 • DESIGN 12 • BRAND NAME 12 • SERVICES 13 PROMOTION 14 PLACE 16 PRICING 19 Ansoff’s Model 20 • Market Penetration 20
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Tanishq Group M2 Introduction • Started in 1995 – jewelry business of Titan Industries Ltd – Promoted by TATA group • Production and sourcing bases with thorough research in jewelry crafts • Manufacturing plant at Hosur is equipped with latest and most modern machinery • Karatmeter – the only non-destructive means to check the purity of jewelry • Professional retailing in unorganized Indian jewelry industry • Retain sales of Rs.8000 crores in 2012 The Project Management Objective • To analyze
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includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur‚ Dehra dun‚ Goa and manufactures precious jewellery under the Tanishq brand name‚ making it India’s only national jewellery brand. It is a subsidiary of the Tata Group. Watch division Titan watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint
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CHAPTER 1 INTODUCTION A STUDY OF CONSUMER PREFRENCE TOWARDS TITAN WATCHES A consumer is a person or group of people‚ such as a household‚ who are the final users of products or services. The consumer’s use is final in the sense that the product is usually not improved by the use. The term preference is used in a variety of related‚ but not identical‚ ways in the scientific literature. This makes it necessary to make explicit the sense in which the term is used in different social sciences
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Kelsey Williams Period 3 Gym 15 October 2012 Mia Hamm Mariel Margaret Hamm‚ otherwise known as Mia Hamm‚ was born in Selma‚ Alabama on March 17th‚ 1972. Mia Hamm’s brother recalls that she was extremely athletic even back then and that she would often compete with the other boys on the block in childhood games‚ often winning them. But earlier on‚ Mia Hamm had some problems with her legs‚ she was born with a partial clubfoot. This meant that she had to wear casts on her feet to correct
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Mamma Mia! Mamma Mia! is a stage musical written by Catherine Johnson that was adapted for the screen as a film by Phyllida Lloyd. The musical features the music of ABBA‚ although the entire plot is fictional. What is great about the musical that it has so much energy due to the song and dance numbers‚ with elements of comedy and romance added. In addition‚ it contains numerous catchy‚ well-known songs that grab the audience’s attraction. The songs fit into the story naturally‚ any interruption
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Plot Analysis (The Nightingale and the Rose) In The Nightingale and the Red Rose‚ there are several matters to be taken into account. Firstly‚ a plot technique that is used to make the story more interesting is foreshadowing. As the story proceeds‚ the author gives a clue about how hard and high-priced it is to have a red rose; the Nightingale has to fly around the garden and is failed time after time by answers of rose trees. Yet‚ she still keeps on finding a way to get a red rose. It turns
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Executive Summary: Tanishq started in 1995‚ pioneered the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold‚ trust‚ honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has
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