number leading cause of death among women in the United States (US) is heart disease; it is also the leading cause of disability among women. Currently‚ “8 million women in the US are living with heart disease; 35‚000 are under the age of 65” (Women’s Heart Foundation‚ 2011). Among American women in 2005 over 36 million were age 55 or older increasing their risk of coronary heart disease (Garvin‚ Moser‚ Riegel‚ McKinley‚ Doering‚ & An‚ 2003). . Coronary heart disease claims the lives of over 200
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Victimization of Women in the Armed Forces A Paper on the Ethical Macro Issue Submitted by: Chandni Sarda 10BCE0071 III Year‚ V SEM A2 Slot Women have been serving in the armed forces for quite a long time‚ post-Independence. However‚ they worked only as a part of the Armed Medical Corps‚ Armed Dental Corps and the Military Nursing Service. The first batch of women Short Service Commission (SSC) officers joined in 1992. This resulted from a visit of a Service
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pursue an advanced education and a career in medicine made this case deeply affecting. But this kind of crime and public awareness of it should not be seen as exceptional. In fact‚ outrage about the mistreatment and abuse Indian women suffer on a daily basis has been building over the last two decades. The rape in December may have drawn great public anguish because it came to symbolize the collected grievances of hundreds of millions of women. Devesh Kapur‚ who leads the Center for Advanced Study of
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In Conrad’s Heart of Darkness‚ the portrayal of women takes a backwards step and is reverted back to the primitive‚ more demeaning viewpoint. Conrad employs characters that reflect the archaic perspectives concerning women. The main character‚ Marlow‚ generalizes all women and depicts every woman as living in a dream-like state merely “going through the motions” of life. His five women characters were kept unnamed and their speech limited‚ highlighting the belittlement of women in the male-dominated
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Women in Indian Politics: Political participation of Indian women‚ though on a small scale‚ started with the freedom movement. Mahatma Gandhi was mostly instrumental for arousing political consciousness in the educated women of the upper classes as well as the illiterate women of the lower classes and making them take part in the freedom movement. Political participation may be defined as voluntary participation in political affairs through membership‚ voting and partaking in the activities of
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Modern Indian Women The status of women in modern India is a sort of a paradox. If on one hand she is at the peak of ladder of success‚ on the other hand she is mutely suffering the violence afflicted on her by her own family members. As compared with past women in modern times have achieved a lot but in reality they have to still travel a long way. Women have left the secured domain of their home and are now in the battlefield of life‚ fully armored with their talent. They had proven themselves
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Positioning is the place where someone or something is‚ especially in relation to other objects and places. In marketing‚ positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization.(Wikipedia‚2012) However‚ it is important for the contemporary age‚ whichever aspect is in life. By looking at marketing segmentation‚ marketing targeting and marketing positioning from DOVE® Chocolate which
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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Chak About the Company Honda Siel Cars India Ltd.‚ (HSCI) is a leading manufacturer of premium cars in India which was established with a commitment to provide Honda’s latest passenger car models and technologies‚ to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd.‚ Japan. HSCI was incorporated in 1995 as a joint venture between Honda Motor Co. Ltd.‚ Japan and the Siddharth Shriram Group. Recently in August 2012 the Siddharth Shriram-led
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Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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