Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML)‚ a part of Tata group‚ a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the
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INDIAN WOMEN AND REPRODUCTIVE HEALTH Introduction The reality of women’s life remains invisible to men and women alike and this invisibility persists at all levels beginning with the family to the nation. The more fact that “women hold up half the sky”- does not appear to give them a position of dignity and equality. Health “Health is not mainly an issue of doctors‚ social services and hospitals. It is an issue of social justice”. WHO defined health as “a state of complete physical‚ mental
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years gave shape to the creative fancies and dreams of young ones and grow-ups alike. Once upon a time‚ toys were given away as wedding presents to the child bride. Today‚ toys not only provide a diversion but also a colorful canvas for depicting Indian life in its plethora of cultural beauties. The world market has seen various upheavals due to changing consumer preferences‚ new fads‚ technological advances and trade liberalization. Countries like China have marveled the world with their
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Impact of ‘Media’ on Indian Women me·di·a: (usually used with a plural verb) the means of communication‚ as radio and television‚ newspapers‚ and magazines‚ that reach or influence people widely: The media are covering the speech tonight. Media has always been creating impacts on our life. Whether based on education‚ information or entertainment‚ gaining the latest news on these topics has been made easier nowadays with the help of the media. In India‚ media is a fourth pillar of the democracy
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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REGULATORY CAPTURE THEORY Capture theory assumes‚ firstly‚ that all members of society are economically rational. Therefore‚ each individual will pursue his or her self-interest to the point where the private marginal benefit from lobbying regulators just equals the private marginal cost. Regulation has the potential to redistribute the wealth. Therefore‚ people lobby for regulations that increase their wealth. Second‚ the capture view assumes‚ as with public-interest theory‚ that the government
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Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color‚ price‚ fluffiness‚ quality of service
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• Organization Overview o Origin of Tanishq Origin of the word ‘Tanishq’: A product that sparkles and a brand that spells love. The word Tanishq was conceptualized from a combination of Tan‚ meaning body and Ishq‚ meaning Love. It is also Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and also from. The word was coined by Xerxes Desai‚ the Vice-Chairman and Managing Director of Titan. How Titan fathered Tanishq: The jewellery business in India was ruled uncontested
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