American Intercontinental University MKT640 – A Managerial Approach to Marketing Marketing Challenges in the Global Economy November 11‚ 2012 Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple‚ eBay‚ and Levi Strauss & Co.‚ provide real-world examples of the challenges – competition‚ reach of influences‚ infringement‚ etc. Embracing technological advances‚ such as social media‚ is essential for leveraging a competitive
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eBay’s Strategy in China Defining the Business Model 1) Customer Value Proposition (CVP) eBay’s customer value proposition consists on three main ideas. The main one‚ their target market‚ is all Chinese customer with the willingness to buy and trade through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The
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A recent survey has indicated that more and more people use credit cards nowadays and that the number of tragedies arising from bad debts has been surging over the past few years. Write an essay outlying the advantages and disadvantages of using credit cards‚ and at the end state your personal view. Give your essay a title. Credit cards : friends or enemies? When checking what you should put into your wallets before going to work‚ you won’t miss credit cards which are as vital as paper currency
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Gaming industries are so big today that many people might wonder‚ who invented the first video game console‚ since so many of us plays console video games. There are questions people might ask. What is the history behind video games? How are video games today? In which ways does gaming impact the people today? A lot of people would compare when gaming first started and how it became today. One of the most recent news in gaming was the next generation consoles coming out PS4‚ Xbox ONE and the Wii
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English 1A 25 November 2012 Addicted to Smartphones? Have you ever experienced a sudden burst of laughter from someone beside you‚ and when you turn your head‚ that person is just watching his or her cell phone without realizing that he or she is in public and disturbs others? Have you ever paid attention to what people around you are doing when waiting for a bus‚ sitting in the subway‚ or even before a meal comes to the table? How many of them are holding a smartphone with eyes focused
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Google to abandon the Chinese market Introduction As we all known that Google out of China to become a hot topic recently. “On March 23‚ Google announced on the office blog that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China‚ and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of dozens of human rights activists connected with China were being
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Jack Ma (Ma‚ Yun)‚ “Alibaba” of China’s e-commerce business As a young Charismatic leader‚ how will Jack Ma overcome challenges of running a big business and get success when going forward? Alibaba Group‚ even only with 12years history‚ is one of the biggest e-commerce platforms for small businesses in the world. Its business includes: Alibaba.com‚ which is for small firms to find customers and suppliers without going through middlemen‚ has 57million users‚ nearly in every country. Another
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Ebay in the view of high performance organization by Nadine Friedrich‚ Virginia Gaspar‚ Katharina Dornberger‚ Sebastian Flack structure 1. facts about ebay 2. balanced scorecard 3. threats & opportunities 4. future visions & solutions 5. our new ideas 6. success What is ebay? deal money seller (power seller) consumer consumer seller (power seller) company facts - founded in 1995 in California‚ Pierre Omidyar - 16.000 workers worldwide / 38 markets worldwide -
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were forced to set up E-commerce business to maintain the business or reduce the lost. In the coming years‚ those E-commerce dealers gained benefit by China high economic increasing and internet development and grown into very famous huge enterprise. Taobao‚ Jingdong are the typical firms. For E-commerce‚ the basic condition is internet development. Since 2000 internet bubble was broken‚ but the DNA of internet was inherited in China. Not only in China‚ actually‚ during 2007 to 2012‚ is Asia internet
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Why does E-Bay have problems in its Asian Markets? TUI University XXXXXXXX Module 1 BUS 401 Introduction to International Business & Global Marketing XXXXXXXX 18 April 2008 There are several reasons why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is our cultural differences. EBay was an outsider and did not understand
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