Table of contents Introduction 2 Body 2 Marketing management philosophy 2 Marketing Orientation 3 Marketing environment 4 Macro external environment 4 Micro internal environment 5 SWOT analysis 6 Strengths 6 Weakness 6 Opportunity 7 Threats 7 Marketing Research 7 Customer Analysis 8 Consumer Buying Behaviour 8 Targeting Customers 8 Marketing mix 9 Positioning 9 The Four P’s 9 Conclusion and recommendation 10 Reference 12 Watsons Marketing Research Introduction Watsons Your
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Introduction China’s e-commerce has made great progress in its development‚ however‚ it is always a concern whether online payment can be safe‚ convenient and smooth. Third party payment model‚ represented by Alipay‚ has attained an important role in the field of online payment due to its unique advantages. The following report covers third party payment model from Alipay‚ a SWOT analysis‚ and corresponding countermeasures for the problems and challenges faced by enterprises using third party payment
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quarter of 2014‚ the total sales from international retail business was $0.419 billion‚ a 17% increase compared with last second quarter. The company operates several online marketplaces in China‚ including the Tmall‚ an Amazon-style online retailer; Taobao‚ an online auction site similar to eBay; and Juhuasuan‚ a Chinese version of Groupon. In additions‚ the company owns Alipay.com‚ the Chinese equivalent of Paypal; and
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Why eBay? It ’s not just beanie babies and Pez dispensers. There are 157 million users of eBay worldwide‚ make that 157 million and one‚ I am the internet powerhouse ’s newest recruit. With an unexpected sense of anticipation I scroll down the web page‚ I spot what I am looking for "One pair of brand new Prada heels‚ Authentic!" excitedly I click on the link and read the short novella the seller has written for my benefit. She swears she paid $580 for these on a recent trip to New York but alas
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A Critical Survey of Consumers’ Decision-Making Process in Online Shopping ------------------------------------------------- Chen Yao (Jaden)_12439371 Chan Hei Wai (Henry)_12442070 Gao Hefei (Nancy)_12430382 Lai Yifan (Yvonne)_12439495 Luo Lu (Grace)_12440124 Ng Tan Lam (Irene)_12439436 A Critical Survey of Consumers’ Decision-Making Process in Online Shopping ------------------------------------------------- Chen Yao (Jaden)_12439371 Chan Hei Wai (Henry)_12442070 Gao
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COMMUNICATIONS 5N0690 Assignment 3 – Communication Technology Essay DANIELA BALINT COMMUNICATION TECHNOLOGY ESSAY Communication 5N0690 Assignment 3 DANIELA BALINT Page 1 of 8 COMMUNICATIONS 5N0690 Assignment 3 – Communication Technology Essay DANIELA BALINT Table of Contents Introduction .............................................................................................................. 3 Advantages and Disadvantages of Communication Technology .
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Developing E-Business in China 1. Introduction It is widely accepted that the 21st century is the Online Information Age - 17-years after its introduction in China in early 1994. As a main branch of the Internet‚ e-business has played an important role since 1997. Although it was a slightly late start for the Internet‚ the first decade of the 21st century has witnessed a flourish of e-business. As a new stage of commerce‚ e-business has had a great impact on the economic development‚ it dramatically
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Introduction Human beings are walking toward an era of network sociality‚ introduced by Andreas Wittel in his essay ‘Toward a Network Sociality’ as a contrast to “community” which represents belonging‚ integration and disintegration (Wittel‚ 2001). Social media have been transforming human’s lives and relationships in an unprecedented speed. This essay will explore and analyze this influence. It will be divided into three parts‚ each describing and analyzing social media’s impact on one of the three
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Online shopping among Hong Kong people Introduction: Online shopping is a trend in the world in recent year because of the development of rapid digital era‚ such as smart phones‚ easy checkout systems‚ secure system and so on. Online shopping become plays an important role in electronic commerce. According to UCLA Center for Communication Policy (2001)‚ online shopping has become the third most popular Internet activity‚ immediately following e-mail using/instant messaging and web browsing
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buyers and suppliers all over the world. It is China’s largest e-commerce group which was founded by Jack Ma in 1999‚ and has developed into seven affiliated groups‚ namely Alibaba International Business Operations‚ Alibaba Small Business Operations‚ Taobao Marketplace‚ Tmall.com‚ Juhuasuan‚ e-Tao and Alibaba Cloud Computing (News‚ 2012). Besides‚ Alibaba Group has more than 24‚000 employees in 70 cities which scattered in China‚ India‚ Japan‚ Korea‚ the United Kingdom and the United States (News‚ 2012)
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