Table of Contents Abstract The following report aims to add value to a product of Unilever‚ Lynx. Prior to this the company‚ its market place and customer base will be briefly discussed with an extensive analysis on one of its products through the use of the value chain diagram. Implementation of the changes to be made‚ costs of the product and costs to the company will be discussed. Upon completing this the overall perceived value of the changes will be forecasted. Introduction The Unilever
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Alibaba.com International - Leading global e-commerce platform for small businesses * Alibaba.com China - Leading domestic e-commerce platform for Chinese small businesses * AliExpress - Leading global e-commerce marketplace for consumers * Taobao Marketplace - China’s most popular C2C online shopping destination * Tmall.com - China’s leading B2C shopping destination for quality‚ brand-name goods * .Juhuasuan - Comprehensive group shopping platform in China * eTao - Comprehensive
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Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
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Consulting Report as OB Group Assignment Consulting Report Myers Retail Limited 2012-2013 Completed by Catherine Mao Felix Tao Ron Sun Samantha Ma AF 1-‐3 OB Group -‐ Catherine‚ Felix‚ Ron and Samantha Page 0 Consulting Report as OB Group Assignment Table of content Consulting Report
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Marketing plan for Argos Summary Argos is the leader of retail industry in the UK and Ireland. Except food‚ it has covered almost all kinds of products. Various channels of selling、its own brands、cheap price strategy、unique sale mode are main reasons for its success. China is chosen as the target country because China is a potential market ‚which has big population 、area and increasing GDP. And Chongqing is chosen as target market because since it became municipality‚ its economy has been increasing
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Question 1 What are the competitive advantages that contributed to the success of eBay using the value-chain analysis or RBV concept? In 21st century the internet population started rising across various countries of Asia and eBay is the largest and leading provider of online auction for consumer-to-consumer in the world. Using the Resource-Based View concept‚ we will first identify the three key types of resources that eBay possess‚ and these are the competitive advantages that contributed to
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Acknowledgments Completing this dissertation has proven to be a very challenging endeavor‚ and it certainly would have been a whole lot more difficult to accomplish without the help of many important persons. First of all‚ my dissertation supervisor‚ Shannon-Little‚ Paul A‚ has provided valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support‚ patience and encouragement. Also‚ special thanks go out
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S.F. Express Marketing Plan Group 6 Instructor: Dr. Anthony Tsui MKT 2010 2 Table of Contents 1. Executive Summary…………………………………………………………………………………3 2. Strategic Objectives…………………………………………………………………………………3 2.1. Mission 2.2. Goals 2.3. Sustainable Competitive Advantage 3. Situation Analysis……………………………………………………………………………………4 3.1. Industry Analysis 3.1.1. Market Size 3.1.2. Market Growth 3.2. SWOT Analysis 3.2.1. For S.F. Express 3.2.2. For Domestic Private Express Industry 3.3. Competition 4. Marketing
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08-076 August 11‚ 2008 E-commerce at Yunnan Lucky Air Inaki Berenguer‚ Cai Shijun‚ Li Liang‚ Liu Jing‚ Ningya Wang Preserve the essence of traditional Chinese culture while learning from successful models of the world. - Yunnan Lucky Air‚ statement of corporate culture Fortune had favored Yunnan Lucky Air. Four years after its founding in 2004‚ Lucky Air had grown into a US$104.3 million (RMB720 million) low-cost airline‚ serving domestic routes from its hub in Kunming‚ the capital of southwestern
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BUS 478 Case Study -----Lenovo April 1‚ 2011 Prepared by: Hu‚ Zhihan Liu‚ Xiaobei Mi‚ Yu Shen‚ Yan Zhou‚ You 301097126 301105475 301067373 301061639 301091758 TABLE OF CONTENT INTRODUCTION .......................................................................................................................... 1 MISSION‚ GOALS & STAKEHOLDERS .................................................................................... 1 EXTERNAL ANALYSIS................................................
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