Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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facing. Recent news regarding unpaid tax for online activities (http://qz.com/62483/new-tax-rules-could-put-a-dent-in-chinese-e-commerce-sites-like-taobao/)‚ which allowed sellers to increase their margin by 30%‚ will likely lower the expectations of consumers if prices are suddenly rising. Secondly‚ the market is over dominated by Alibaba’s group Taobao‚ owning about 80% of Consumer to consumer activity and Tmall with 50% of the B2C trades. This lack of competition will likely have impacts on the
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MGMT 614 CORPORATE STRATEGY SMU MBA (PART-TIME) 2015 Table of Contents 1. EXECUTIVE SUMMARY 2 2. ALIBABA BACKGROUND AND HISTORY 3 2.1. GENERAL OVERVIEW OF ALIBABA 3 2.2 MISSION/VISION 6 3. STRATEGIC ANALYSIS 7 3.1. BUSINESS ANALYSIS 8 3.1.1 Overview 8 3.2.2 Domestic retail market 9 3.2.3 Global wholesale market (Alibaba.com) 16 3.2.4 Domestic wholesale market (1688.com) 17 3.2.5 Global retail market(AliExpress.com) 18 3.2.6 Cloud computing and Internet Infrastructure 19
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HKU701 JIANGYONG LU ZHIGANG TAO EBAY’S STRATEGY IN CHINA: ALLIANCE OR ACQUISITION In December 2006‚ eBay Inc.‚ a US company that offered e-commerce‚ e-payments and internet communication services globally‚ announced its plan to form a joint venture with China-based online portal and wireless operator‚ TOM Online‚ in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese
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globalization. Bolstered by these statistics‚ Asia is definitely an area of vast potential for eBay to exploit. However‚ eBay has been struggling with its strategies in Asia as shown by its failure in Japan and its inability to effectively compete with Taobao in China and Gmarket in Korea. Hence‚ the main issue facing eBay is: how eBay can successfully break into the attractive Asian market‚ despite strong local competition and lack of market share. Focus of the Case The focus of the case is on the international
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eBay: Expanding into Asia On September 3‚ 1995‚ Pierre Omidyar founded eBay in San Jose‚ California. Pierre and his wife‚ Pamela Wesley‚ had a vision that included creating a marketplace online where people could share the same interests. This vision also included a format that could create a fair and open meeting ground where prices were determined purely by the market. The site was based on five main values: people are basically good; everyone has something to contribute; an honest‚ open
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2016) • Taobao is Alibaba Group’s biggest business. It is a consumer-to-consumer(C2C) marketplace suchlike eBay.com. Coming far from eBay‚ Taobao do not charge a commission from transactions. It some what‚ makes money through selling advertisement. (such as to Google). Merchants are able to make purchase and put their products above fit in priority‚ gaining toward visibility for their products‚ or reaching toward extra customers via search advertisement. • Tmall.com netted off coming from Taobao as a
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cases to a common phenomenon. Several years ago‚ such cases could be splashed in the front page of newspapers to catch readers’ eyes; while today‚ the advertisement on this renting deal is no longer confined to various chatting groups but appears on Taobao website. So‚ in 4 years‚ when I graduate from college‚ about 25 years old ‚ suppose unfortunately I remain single at that time ‚whether I will hire a professional “boyfriend” home during Spring Festival to surprise my parents or be a part-time girlfriend
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choice? How can you get good value for money during shopping? Over the past years‚ shopping online has a rapid rise because of the mushroom of development of computer science which seems incredible. A large amount of people prefer shopping on E-bay or Taobao and believe it has numerous advantages and benefits. Nevertheless‚ other rational people have a question: Is online shopping all that much better? In order to solve this question‚ this paper will discuss whether online shopping is a good choice. In
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경영정보시스템 채상미 교수님 Individual assignment #1 1001455 최은민 1. Cyworld has a competitive advantage that it is blended of a social networking site‚ blogging site‚ photo sharing web site‚ and even videogamelike avatars. This interestingly-blended one allows customers to value it more than competitors like Myspace‚ Facebook‚ Friendster‚ Yahoo 360‚ etc‚ which are text-heavy bulky sites of social networking. Thus buyer power is low‚ supplier power is high even though there are some other social networking
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