diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in‚ and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because Taobao managed to overtake eBay’s share of the C2C business
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1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao was mainly because of the rise of eBay in China. Jack Ma‚ the founder of Alibaba‚ observed that the entry of eBay through EachNet‚ which held an 85% market share‚ was a threat to Alibaba. He was especially concerned that the rise of eBay would encroach their existing B2B
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1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? The motivation came from the fear of the rise of eBay in China. It invested US$30 million in EachNet in 2002‚ and at that time‚ EachNet commanded an 85% market share. Just in the following year‚ acquired the remaining 67% stake in EachNet‚ rebranding the site as eBay EachNet. EBay has very big ambition in Chinese market and it is another company that understood Chinese
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Taobao VS eBay in China eBay China eBay‚ as a global company with a global strategy that trades across many nations‚ regarded itself very much as an American company‚ founded in 1995. Under ’ pioneered online person to person trading ’‚ " a web-based community that bought buyers and sellers together " approaches ( Stockdale and Felstead‚ 2010) ‚ currently the company listing sites in 29 countries and defines the C2C model of e-business around world. eBay has became the dominant online trading
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Business: Taobao online trading platform Strengths: 1. The leading individual trading online platform in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without using traditional retail channels. 3. Connect with a reliable payment method and online trading & paying system (Alipay支付寶) 4. A well-known brand for online trading platform in business field that can attract businesses to join and be the alliance with
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United international college | Alibaba Group | Business Report and Event Evaluate | | Group A | 0930600165 Lancer 赵瑞晗 | 1030600069 Jason 梁颖1030600076 Myann 林跃1031300033 Su 罗瑶1030600140 Melody 吴晓彤1030600142 Echo 吴卓玥 | 2012/10/23 | Business Communication group Project | Content Section A: Alibaba 3 A. Introduction 3 B. Brief history of Company Development 4 1. Establishing group period: 1998 – 1999 4 2. Forming diversification period: 2000-2003 4 3. Forming group
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas’s top management initiate ti improve the company’s financial
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