The Wabi Aesthetic and Meaning in Chaynoyu (Tea Ceremony) Chanoyu (tea ceremony) seeks to embody a particular kind of beauty: wabi. Together with the concept of yūgen (mystery and depth) as an ideal of the nō drama and the notion of sabi (lonely beauty) in haiku poetry‚ wabi is one of the most characteristic expressions of Japanese aesthetic principles. Because wabi as an aesthetic brings together many diverse elements‚ it is difficult to encompass it in a simple definition. It can
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Jessica Lillquist Honest Tea Case Study 2/4/15 Financial Analysis of Honest Tea Through Honest Tea’s three years of business‚ their business shows some positive signs of a promising company. Since Honest Tea is a start-up company‚ it is understandable that their net income is in the negatives since their expenses will outweigh their sales‚ but as the three years have gone on‚ their net income has improved‚ and even increased by 74% from 1999 to 2000 from -$882‚359 to -$228‚879‚ which shows a positive
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following multiple choice questions: 1. What is Seth Goldman’s official title at Honest Tea? a. TEO and COO c. President and CEO b. President and TEO d. CEO and COO Answer: (b) 2. In what year did the company begin producing organic tea? a. 1999 c. 2006 b. 2001 d. 2009 -Answer (a) 3. Which of the following is NOT a reason Goldman gives for starting Honest Tea? a. His tea has an affect on agriculture in America. b. His product offers something different to the
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Background The Coffee Bean & Tea Leaf was founded in 1963‚ California‚ United States‚ has been in operation has become one enjoys a good reputation and image of the well-known chain catering enterprises. In Hollywood‚ it is by the favor of the top stars‚ constantly appeared in ELLE‚ Vanity Fair‚ Los Angeles Magazine‚ Entertainment Weekly‚ fashion magazines and other mainstream media‚ and it is the arrangement of the great American specialties famous. Coffee Bean has more than 200 outlets around
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Per 0 10 January 2013 Green Tea Green tea is an essential part of people’s everyday life around the world; it is tasty and healthy but is that all there is to it? Most people in Europe and Asia prefer green tea over other beverages as it is light and energizing. China‚ where tea came from‚ is the center of green culture; Chinese people have much higher life expectancy due to living healthy and drinking green tea. As many people know “the history of green tea began in China” (Learn all about
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CIPD Map An explanation of the HR Map. 1.1 HR Profession Map (HRPM) The HR map is a means in which‚ a HR professional can asses oneself in order to further their professional development. The map uses 10 professional areas and 8 behaviours a HR professional is expected to exhibit throughout their career. The bands cover the different stages and abilities from someone starting out in HR (band 1) to a high level practitioner‚ such as an HR Director (band 4). 1.2 Professional areas The
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PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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Tea is soothing‚ a quality to be craved in these stressful days. It is more subtle than coffee and meant to be sipped‚ not gulped. A cup of tea has less caffeine than a cup of coffee — half the amount or less. From a single evergreen plant‚ camillia sinensis‚ come the thousands of nonherbal teas consumed around the world. The variety depends on where the tea is grown and how it is gathered and processed. Some variables that determine the type of tea are whether the tea is made from long leaves or
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Chinese Tea: Chinese Tea has a very long and complex history that dates back a few millennia. According to Chinese legends‚ a Chinese inventor and emperor was the first person to discover tea in 2737BC. It is said that the emperor liked his drinking water boiled before he drank it so it would be clean‚ so that is what his servants did. One day‚ on a trip to a distant region‚ he and his army stopped to rest. A servant began boiling water for him to drink‚ and a dead leaf from the wild tea bush fell
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A British Gas Case Study Page 1: Introduction British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company‚ with businesses in many countries. Centrica was formed in 1997 and consists of eight separate energy-related businesses‚ ranging from the supply of gas and electricity to consumers and organisations in the UK and Europe‚ to storage of gas for other providers‚ and drain and pipe work maintenance. The UK energy market is
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