Introduction: An oxygen sensor‚ or lambda sensor‚ is an electronic device that measures the proportion of oxygen (O2) in the gas or liquid being analyzed. It was developed by Robert Bosch GmbH during the late 1960s under supervision by Dr. Günter Bauman. The original sensing element is made with a thimble-shaped zirconia ceramic coated on both the exhaust and reference sides with a thin layer of platinum and comes in both heated and unheated forms. The most common application is to measure the
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DHL International GmbH - Strategic SWOT Analysis Review Published on 20th March 2014 DHL International GmbH (DHL) provides international express‚ air and ocean freight‚ road and rail transportation‚ contract logistics and international mail services to its customers. It provides customized solutions and integrated services for the management and transport of goods‚ information‚ letters‚ and payments. DHL also offers shipping management‚ mail services‚ worldwide dispatch of business mail‚ worldwide
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CHAPTER- 1 INDUSTRY PROFILE 1.1 AUTOMOTIVE INDUSTRY The automotive industry designs‚ develops‚ manufactures‚ markets and sells the world motor vehicles. In 2008‚ more than 70 million motor vehicles‚ including cars and commercial vehicles were produced worldwide. In 2007‚ a total of 71.9 million new automobile were sold worldwide. Around the word‚ there were about 806 million cars and light trucks on the road in 2007: the burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers
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1. what are the strategically relevant components of the global and U.S beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain 2. What is competition like in the alternative beverage industry? Which of the competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability
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Case Study: Executive and Managerial Planning in Bosch Subsidiaries in Kazakhstan Possible solution: Corporate Philosophy: The founder Robert Bosch gave the company his name and created values that still apply today. “It is my intention‚ apart from the alleviation of all kinds of suffering‚ to promote the moral‚ physical and intellectual development of the people.” One of the most important achievements of technological progress has been the growth in productivity
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Executive Summary This report was commissioned to to plan and develop an integrated marketing communications campaign strategy for Redbull energy drinks. The aim of the report was to rebrand Redbull as an alternative to alcohol on a night out and to recommend ways of increasing sales volume for Redbull energy drinks by 50%. The research draws attention to the fact that Redbull energy drinks already are the number one energy drink in the world with 4.6 billion cans sold internationally in 2011
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References: 1. Dudovskiy: 2012. Red Bull GmbH 2. MJ HJ: 2011. A case study of Red Bull Company. http://www.academia.edu/3696452/Assignment_on_A_case_study_of_Red_Bull_Company 3. O’Brien:2012. How Red Bull Takes Content Marketing to the Extreme. http://mashable.com/2012/12/19/red-bull-content-marketing/
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Introduction: Emerson Electric Company produced a broad range of consumer and industrial products such as electric motors‚ controls‚ drives etc. It had a strategy of producing low cost and high quality products. It had embarked on a program of acquisitions to meets its aggressive goals of growing sales 15% annually. It had acquired only financially successful companies. But in 1979‚ it acquired Skil Corporation‚ a financially mediocre performing company for $58 million. Skil was a leading manufacturer
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Contents Executive summary 4 1. Introduction 5 2. The impact of intranet on flows of information around a business and the role of the manager /Benefits 6 2.1. Impact on intranet on use of information and managers 6 2.2. Bosch Global Net – a successful intranet system in a multinational company 7 2.2.1. Company overview and the need of intranet 7 2.2.2. Bosch Global Net (BGN) intranet platform 8 2.2.3. The impact of BGN on the use of information and on the role of the manager ………………………………………………………………………………………………………………………………
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MARKETING STRATEGY AND ORGANIZATION A PROJECT REPORT ON: SEGMENTATION‚ TARGETING AND POSITIONING OF RED BULL STP ANALYSIS OF RED BULL Abstract: Energy drinks are considered as soft drinks for boosting energy. These types of drinks don’t provide energy from calories rather through vitamin B‚ Caffeine‚ taurine glucuronolactone etc. that manufacturer has combined. This is one of the fasted growing sector within beverage industry and it is expected to cross Coke and other soft drink sector in
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