available at www.emeraldinsight.com/1471-5201.htm TEACHING CASE York’s Best Ice Cream Company: building a regional brand Jefrey R. Woodall‚ Jay A. Azriel and Gerald Patnode York’s Best Ice Cream Company 153 York College of Pennsylvania‚ York‚ Pennsylvania‚ USA Abstract Purpose – The purpose of this paper is to present a case study about a young entrepreneur who is attempting to build a regional ice cream empire‚ similar to that of the Good Humor Company in the twentieth century. Design/methodology/approach
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MARKET SEGMENTATION Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: No more than 2100 words Include demographic‚ psychographic‚ geographic‚ and behavioral characteristics for the selected company. A positioning statement for the company with careful consideration of their brand and strategy Paper is consistent with APA guidelines
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The title of the novel is The Lovely Bones written by Alice Sebold. In this story a 14 year old girl is murdered and raped by a sketchy neighbor Mr.Harvey. The entire book is explaining how susie is doing in heaven and how her friends and family cooperate with her death. This novel is told from susie point of view in Heaven. There are many similarities between the book and the movie. In the novel Lindsey found Mr. Harvey’s sketch book on his nightstand but in the movie it was underneath a piece
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The Lovely Bones The Lovely Bones‚ was originally a mind-thrilling novel written by Alice Sebold. Then it was turned into a major motion picture in 2009 directed by Peter Jackson starring; Rachel Weisz‚ Susan Sarandon‚ Mark Wahlburg‚ Stanley Tucci‚ and Saoirse Ronan. The movie starts off heavy and dramatic. Harvey played by Stanley Tucci is a serial killer that lives right next door to the victim‚ Susie. He lured the young and naïve 14-year-old girl into a secret “hiding place” and refused to let
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goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect by a particular group of people
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Fair is Foul and Foul is Fair in Macbeth The quote from the three witches‚ "Fair is foul and foul is fair‚" echoes throughout the story‚ and is the backbone of the many ’switches’ that occur between and amongst the characters and their positions. Macbeth’s opening line reinforces this theme with‚ "So foul and fair a day I have not yet seen." He describes the day as foul after having to brutally slay so many men. The day is fair because of his absolute triumph and assured rewards. This
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Henna Hirani MRKT 1311.P01 4 October 2012 Demographic Analysis New York City is the most populous city in the United States and is more than twice the size of Los Angeles‚ which is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able
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Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15 Executive Summary The purpose of the report is to critically review the appropriateness of the services in Jetstar (JS) for the target segment which is identified as leisure travelers. Through extensive research‚ this report evaluates ideas of several marketing theories
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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now ready to introduced “the Fair Work Bill” systems to Australian public. A systems that deemed to be “fair” to all levels of operation such as small to large corporation both employer and employees‚ also more negotiating power for unions or known as collective bargaining (except Victoria will not be subject to the fair work changes) for the hope and ensuring better quality of life‚ promote economic productivity and stability in our workplace relations systems. Fair work bill has a considerable
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