Initial Marketing Plan Planned Countries: Brazil‚ Chile & Argentina MRKT 4030 January 6th 2014 Executive Summary: As the brand managers for a subset of Allstar Brands we are tasked with figuring out the most lucrative way we are going to enter the Latin American market in a ten-year period. We are selling Allsmile brand toothpaste‚ in various SKU’s to best satisfy the demand in each country. We first analyzed each country focusing on unemployment rate‚
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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The Dove: Legacy Campaign is a movement promoting self-esteem. Self-esteem describes one’s opinion and judgment of self-worth. The Dove Self-Esteem Project began in 2004‚ encouraging confidence through a self-beauty campaign. Self-beauty is how one perceives their beauty in a certain way whether it is negative or positive. In 2014‚ the ad campaign was released on September 30th and launched on October 9th at the United Nations. The main focus of the selected video is not just ensuring happiness for
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the question I’ve been asked the most is “why do I need the Apple iPad?”. Apple’s head honcho Steve Jobs firmly believes the iPad will fill the third segment which stands square in the middle of the iPhone and MacBook. To help understand the target audience for the iPad I found it most helpful to begin by looking at the competition. Currently you have an eReader market heavily dominated by Amazon’s Kindle. The Kindle is a solid performer and everyone I know who owns one is very happy with their
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Page 1 of 3 MARKETING STRATEGY (M4) MARKETING 3 (MAR 303) MEMORANDUM MAY 2012 PURPOSE OF EXAMINATION MEMORANDUM AND GUIDELINE The purpose of the paper and memorandum is to: Give students an indication of the nature‚ format and type of examination questions asked in the examinations; Provide students with guidelines as to how to approach the answer to questions posed in past examinations; Assist students in the revision stages of the specific module. PLEASE NOTE: Examination questions
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Pakistan in Dubai and plans to add many other destinations to that list in near future. Price:- Ranges from 3400-6000 casual dresses. There is a huge varity available between this price ratio. Promotion:- For the promotion and to reach their target audience they use outdoor advertisment such as bill boards. They also use socialmedia marketing for the promotion of their brand.
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Informational influence is a potential since a member of the target group is implicitly saying‚ “You are like me and I like this car‚ so you will too”. Normative influence is not really being utilized in this campaign. There is no threat of punishment or promise of a reward by the group for compliance (buying the Camry). Identification influence is likely the strongest influence being utilized. The goal here is to have the target market identify and internalize group values and beliefs
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store was the Star Wars Lego that cost $299.99. The price point that they had was set at .99 cents. Toys Toys Toys targets their merchandise to people who have a low to medium income and who have children. There are many different target markets that Toys Toys Toys have. This would depend on what kind of toy (and the age of the child) the shopper was looking for. In saying that‚ one target customer would be a 3 year old to 5 year old girl who would want a doll like a Dora Explorer‚ Zue-Fari Pets‚ to
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in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people in total to share their perception towards the brand plus basic information
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