and Target Audience Cleo Z Garcia IMC 610‚ West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals‚ objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers - their target audience
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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their very best out of their skills. Ultimately‚ this magazine does aspires to teach gamers about everything they possibly need to know on a variety of genres and topics and to even introduce new people to different gaming genres. Target Audience- The audience for this magazine will be people who are interested in all things gaming. They are the type of people who would rather sit at home playing games instead of going outside and playing sport. They have a passionate interest in gaming and are
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quality and service to attract customers and build up an competitive image in the emerging fashion market. OBJECTIVES To create comfortable and memorable experience for customers To provide wide variety for all ages of men and women in the focused target market. To focus on new trends and demand according to customer preference and choice. To become a leading brand in competition with other luxury retail clothing brands. To effectively promote their brand with the help of advertising to attract
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Pepsi’s target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website‚ which is ranked the 4th most visited in food consumer products‚ you can clearly see that from its layout‚ use of colours and wording that Pepsi is bright‚ funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been
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KIT Digital Inc. to Restate Financial Statements Learning Team A ACC/537 May 20‚ 2013 Jackie Blankenship KIT Digital Inc. to Restate Financial Statements KIT Digital is a world-wide company that is popular among many well-known names. KIT manages video software for companies across the world and provides services to close to 2‚500 clients (2012). These clients have the ability‚ through KIT digital‚ to deliver video capabilities to their consumers from any area of the world. AT&T‚ Volkswagen
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Describe the relationship between a media product and its target audience. What is the impact of One technique used to appeal to a specific audience. The New Zealand magazine “Tearaway” published by Tearaway press Ltd is targeted at teenagers from aged 13 to 18 both genders and at all academic levels. The magazine uses techniques such as colour‚ language‚ fonts‚ style but most of all content. Presentation is a large factor for a magazine as this is usually what attracts readers and buyers but
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| | Kit Carson is best known for his role in the expansion of the West as a trapper‚ explorer‚ scout and American soldier. Carson not only spent time carving the path to the west‚ he defended it in battle as an officer in the U.S. Army. One of the most famous mountain men of the Westward movement‚ Carson has had several landmarks‚ cities‚ and areas named after him. Among these are Carson‚ Colorado‚ Carson City‚ Nevada‚ Carson Pass and the Carson River. (Sanford & Green) Kit Carson has
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Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry‚ the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular‚ “hip” part of society‚ but the market at which they are aimed is not as wide and expansive‚ or diverse‚ as some might think. Early in energy drink history‚ when they were first being sold in the United States‚ athletes were the primary consumers
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English oral exam Preparation kit 23-05-2013 Gentofte Studenterkursus Hibo Oral English exam – Recipe ;) Fiction – novel‚ short-stories‚ and poems something made up‚ but can be based on reality. Non-fiction – an article‚ non-fiction short story something from real life! Fiction: 1. Present your text: Author‚ genre‚ title‚ and year. 2. Brief introduction/summary briefly about characters + (setting). 3. Characters – main character/protagonist (Round character
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