goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect by a particular group of people
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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d University of Phoenix MKT 463 Targeting and Positioning the iPod There are many factors to consider when marketing a new or existing product. Segmentation‚ targeting‚ and positioning are important when identifying the specific target market‚ examining the role that consumer behavior plays when applying basic marketing concepts‚ and examining the impact of purchase trends on consumer behavior. Internal and external influences on consumer behavior are all factors that must be considered
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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Inbound logistics‚ operations and outbound logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted
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Target Corporation 個案背景 在 2006 年底，CEC 將討論在 10 個提案中的 5 個方案是否應執行。績效好 的分店將會為公司帶來價值，而績效不好的分店將拖累公司的盈餘，因此我們應 考慮各個提案是否能符合公司未來成長及資本支出計畫。以下我們將採用資本預 算的概念加以分析，由於在有限的資本支出條件下，我們想藉由綜合（財務與策 略面）分析排序出這五個提案的投資優先順序。 財務面分析 SALES 變 化 空 間 SALES 下 降 10% (與 模 組 比 ) NPV 變 化 12.3% 下降 5.3% 28% 25‚900 9.8% 上升 1.9% 64% The Barn 20‚500 16.4% 下降 18.1% 20% Goldie’s Square
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business. Cross-cultural research on advertising
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