BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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(THE HEADER) TO: Dr. Kamal Ghose‚ Marketing 201 Human resource manager FROM: Fatimah Zahra Tengku‚ Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition‚ the vital personal information of the writer‚
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Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise
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Brand ambassadors Brand Ambassador is someone that represents a particular brand in a positive manner and carries the brand message out to the public. The Brand Ambassador position has become more universal as an official job because brand ambassador can help to promote the brand and where many people can discuss the brand. (Ron McDanie‚ 2009) Due to this‚ it may also help to increase the image of the products of the company. Adidas could be considered very successful by using this type of strategy
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Needs Assessment Analysis for Target HR592 Training and Development Professor Robert Graver Keller Graduate School of Management August 12‚ 2012 Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation ’s #2 discount chain (behindWal-Mart)
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existence now beginning to fade? Investing.businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands‚ Inc. in November 2009. Hostess Brands‚ Inc. was founded in 1930 and is based in Irving‚ Texas. As of January 11‚ 2012‚ Hostess Brands‚ Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well‚ it is not the treat that failed to succeed‚ but the workers and management
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bringing the Chanel brand. International Business: Chanel is widely used brand by people from all over the world. It’s immensely popular in Europe and America. Target audience: It targets both male and female audience aged from 18 to 40 years old. They target people who loved fashion and want stand out from others. Those who buy products from a high quality brand. It attracts who are earning substantial amount of money. Rich and upper middle class people are attracted to it. They target people around
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Running head: Company analysis Project – Part 3 Company Analysis Project – Part 3 – Target Marketing Davenport University BUSN520 12/05/09 Wal-Mart’s Target Marketing To effectively reach its customers‚ Wal- Mart‘s management for many years have managed to carry out effectively target marketing that is augmented by strategic market segmentation. As a result‚ the company has maintained its market share for a long period. It is poised that by the year 2100 the company is to
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