McQuaid Lea Niglio-Parein Paola Gonzalez-Zabala Vodacom Project 1 3/12/14 The purpose of this memorandum is to analyze and explain the current brand positioning and target market of South African company‚ Vodacom‚ from previous commercial advertisements. After having analyzed the current target market and brand position we would recommend a new target market and position for Vodacom of South African’s age range‚ 15-55 (58.7 % of total population) and include the following segments within the market:
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Describe the relationship between a media product and its target audience. What is the impact of One technique used to appeal to a specific audience. The New Zealand magazine “Tearaway” published by Tearaway press Ltd is targeted at teenagers from aged 13 to 18 both genders and at all academic levels. The magazine uses techniques such as colour‚ language‚ fonts‚ style but most of all content. Presentation is a large factor for a magazine as this is usually what attracts readers and buyers but
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"The Birth of Venus" is a famous painting created by Sandro Botticelli between the years 1482 and 1485. The painting is inspired by Roman and Greek Mythology. The painting shows a naked young woman with long red hair standing on a massive seashell. The girl standing on the shell is mostly likely Venus‚ the goddess of love. This is because she is the focal point of the painting. To the right of Venus is another young lady draped in a billowing white gown and she is holding a red blanket. The maiden’s
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Sandro Botticelli‚ born Alessandro Mariano Filipepi‚ was the son of a tanner. He was born in Florence around 1445 and showed a talent for painting at a very early age. Botticelli was first apprenticed under a goldsmith named Sandro‚ from whom it is believed he derived his nickname. At the age of sixteen‚ he served an apprenticeship with the painter Fra Filippo Lippi (Durant‚ 1953). From Lippi he learned to create the effect of transparency‚ to draw outlines‚ and to give his pictures fluidity and
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and CEO of Target Corporation Prepared By: OnPoint Consulting Charles Buzzelli Alexandra Carhart Anthony Knaver Danielle Mandich Michael Serbin Tim Troutman November 29‚ 2012 1275 E. 10th St.‚ Bloomington‚ IN 47406 Gregg W. Steinhafel‚ CEO Target Corporation 1000 Nicollet Mall Minneapolis‚ MN 55403 SUBJ: TARGET MARKET Dear Mr. Steinhafel‚ OnPoint Consulting is excited to have the opportunity to address some of the challenges that Target is currently
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The Birth of Venus‚ Sandro Botticelli Before writing this review of a painting‚ I asked myself several times of what should I choose‚ what is my favourite or the most peculiar masterpiece for me? After a short dilemma I figured out that I am fond of Italian Renaissance‚ especially Early Renaissance. Most of all I enjoy and admire the Florentine School‚ brightly represented in the paintings of Sandro Botticelli. The painting of his that attracts me most is The Birth of Venus. The work on it was
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How to determine your audience Audience analysis is crucial to understanding how communication needs to be approached. Communication is dynamic process of understanding and sharing meaning. For it to be dynamic and shared and understood‚ communication should be tailored based on the audience social‚ economics‚ demographic traits. Success of your communication depends on the understanding of your audience and what their needs and interest are. “To be an effective writer‚ you must use language
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Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities
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Sandro Botticelli Sandro Botticelli was born March 1‚ 1445. Botticelli full name is Alessandro di Mariano Filipepi Botticelli. Botticelli was nicknamed by his older brother “Sandro Botticelli” meaning ’small wine cask’ (Artble). Botticelli was the son of a tanner. A tanner is someone who makes leather from animal skins. Botticelli was never one that enjoyed school. Instead‚ to get him through the day‚ he would make witty jokes to keep himself entertained. Sandro Botticelli was originally trained
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Between 1482 and 1485 Sandro Botticelli painted The Birth of Venus. The painting is one of the most known works of the Renaissance and a lasting symbol of feminine grace and beauty. Since Renaissance also means “rebirth‚” in the piece‚ Botticelli focuses on the birth of love in the world by depicting a beautiful nude woman coming to life in a tropical landscape. Botticelli’s work now hangs at the Uffizi Gallery‚ a prominent art museum located in central Florence‚ Italy. The unrealistic‚ innocence
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