stylistic techniques that are used to attract readers from two dissimilar audiences: Lynda ’s audience is directed towards the average person‚ where as Allan ’s audience targets a more higher educated reader. Both authors use different types of diction‚ structure and reasoning to capture their intended audiences. Lynda and Allan both use two distinct choices of words in order to attract their different target audiences. Lynda uses informal diction as well as simple language in order to create
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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Running head: AUDIENCE ANALYSIS Audience Analysis Audience Analysis When giving a sales presentation in a meeting‚ I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is‚ how will I communicate with them‚ what shall I consider given the diversity of the audience‚ and how will I ensure my message is effective? The characteristics I would have to consider when giving
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Target Markets A target market‚ according to Kotler and Armstrong (2004)‚ consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors‚ competitive factors‚ and political‚ social‚ and environmental factors (Jobber‚ 1995). Since the location is Asiatown IT Park‚ Lahug Cebu City; our market targets are the call center agents and the people working in offices. These
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Activity: M3a: Target audience • At what stage of course development should you analyse the profile and needs of the target audience? In order to begin the development of any course (on-line‚ face-to-face or blended) you need to have in mind a target audience and a profile of who it is you are working with. However‚ it is not sufficient to do this the once and not revisit this at any later stage: you will need to analyse the profile of the audience once they have registered on the course (Are
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Target Audience The target audiences will be divided into three segmentations which is geographic segmentation‚ demographic segmentation‚ and psychographic segmentation. First of all‚ we will set mother and father who are in age range between 25-30 years old as our target audiences. This is because most of the time‚ the parents will usually to purchase diapers for their babies. The reason why we choose mother and father who are in between age 25 to 30 is because‚ according to a survey by the National
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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Who is your target audience? What type of information does your group seek to gain through this research? What questions were you unable to answer through secondary research? In our primary research we wish to gain extensive insight into how college students function in their daily lives and what types of GrubHub marketing techniques would be most successful in reaching them. From our secondary research we have already learned that college students tend to be price sensitive‚ short on time
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7___ Who is the audience for this presentation? People who are interested in computers and doing a system restore. What is the purpose of this presentation? To explain how to do a system restore to a previous time. Explain how the topic is specific and relates to the audience. It is very informative if you are looking to do a system restore on your computer and don’t know how to. Target Audience Analysis: What special adaptations for these audience types might be necessary
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Communication is one of the most important skills that an individual can possess when presenting to a group of people. The audience should always be focal point of the presenter as communication is an important foundation and can often determine the success or failure of a message being received. When communication is done properly it can build respect and trust between groups and help identity the issues at hand. The presenter must have a good understanding of the audience’s culture in order to
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