acceptance by perhaps the most difficult target to reach‚ males 12-24‚ a target that is always “on the go.” And even more daunting‚ Nesquik’s two major competitors historically outspent the brand in annual media expenditures. SOLUTION Devise an innovative media plan to overcome these challenges while leveraging the portability of the Nesquik RTD product to the mobile‚ male 12-24 market. Outdoor was considered an excellent medium to reach this “on the go” target. When we set out to launch our new
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37 - Task:3 = M1: (Merit Criteria) Explain and justify methods used to identify the target market for the proposed business a) Select three methods to identify the target markets for your business and explain why you have chosen each one. b) Use each method to identify the target market for your business. c) To justify the methods you selected‚ explain how the results of each method identified the target market for your business. d) Present the evidence you have produced for tasks 3a‚ 3b
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Target Audience The target audience for Chicken Run is family viewing as it is model animation and is simply for younger viewing and it also has adult humour so everyone in the family can enjoy it. Type of Animation Chicken Run is a film made using characters and models out of plastercine and clay etc. so it is a model animation. Camera Movement Throughout Chicken run there is a wide variety of camera angles used‚ each specially selected to give a certain view or impression
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In order for the new vision statement of the company to be completely fulfilled‚ managers must be integrated to strengthen what Joan sees for the business. In order to do so‚ strategic leadership and decision-making must be done. Joan must gather all of the managers and create a set of values that the company would like to follow. These followers can be of different types according to Barbara Kellerman‚ who describes a typology of follow ship based on engagement levels with the leader. The followers
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Name: Mohamed Khizer Kasmani Site Name: Curtin University (Sarawak Malaysia) Site URL/Address: http://www.curtin.edu.my/ Brief Description of Site: Curtin University Sarawak is an off-shore campus of Curtin University‚ a university based in Perth‚ Western Australia. It provides local and international students with higher education in Sarawak‚ Malaysia. Brand Image of Site: The brand is far more than just its logo. The brand articulates the desired position in the market place. It is known as
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Samantha West Ashton Hackler Marcie Arnold Brian Young Agricola and ABI-Inform Databases Why would anyone want to use the Agricola or ABI-Inform databases? Agricola is a database that provides information about all of the different forms of agriculture‚ whereas ABI-Inform provide information about businesses. The databases have both similarities and differences. Following will be a description of the databases‚ a compare/contrast table‚ and the instructions on how to use each database. AGRICOLA
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Audience Profile 1. Is my primary audience external or internal? My primary audience is internal. 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? Name: Jeff Clarke Age: 23 years old Gender: Males Situation: Dealing with his grandmother that is being sick for a while‚ and missing work. 3. How much does my audience know about the topic? My audience knows a little about the topic. 4. How much formality does my audience prefer
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Target of McDonald’s: In the beginning McDonalld’s was considered as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as “Happy Meal”. In the start they made certain special efforts to not allow it to convert into a teenage and adults (20 to 24 years of age) hangout place. Now youngster and adults has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a
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Audience and recption Audience Analysis and Reception According to Communicating in the Workplace‚ by Thomas Cheesebro‚ Linda O’Connor‚ and Francisco Rios‚ no matter what type of informative speech or letter you have the opportunity to present‚ a key step in your preparation process is analyzing your audience. Consequently‚ you will need to spend some time finding out about your audience. To begin this process‚ you will want to determine the demographic composition of your listeners
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Audience Awareness Knowing your audience—whether readers or listeners—will help you determine what information to include in a document or presentation‚ as well as how to convey it most effectively. You should consider your audience when choosing your tone‚ content‚ and language—or else your message may seem unfocused or inappropriate. In the classroom‚ your audience is often your professor. However‚ some assignments are designed so that you are addressing a secondary audience such as an expert
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