Segmentation Why segmentation? External factors - globalization - clutter - knowledgable customers - competition - technology Internal factors - allocation of resources - effective marketing programmes - opportunies For NPD or/and market development Breaking down the market Potential market (everyone out there) Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From
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Legacy of Olympic games Harnessing the United Kingdom’s passion for sport to increase grass roots participation‚ particularly by young people – and to encourage the whole population to be more physically active • Exploiting to the full the opportunities for economic growth offered by hosting the Games • Promoting community engagement and achieving participation across all groups in society through the Games; and • Ensuring that the OIympic Park can be developed after the Games as one of the
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Discontinued Olympic Sports All questions True or False. 1. In the Underwater Swimming at the Paris Olympics of 1900‚ with 2 points for every meter swum‚ and 1 point for every second underwater‚ the 3rd place getter remained submerged for 30 seconds longer than the winner but lost on distance because he swam in a circle. 2. The French cricket team in the same 1900 Paris Olympics consisted mainly of British Embassy staff on a day off. 3. Cricket remained a popular Olympics sport into the 1930’s
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History of the Olympics The Olympic Games originated long ago in ancient Greece. Exactly when the Games were first held and what circumstances led to their creation is uncertain. We do know‚ however‚ that the Games were a direct outgrowth of the values and beliefs of Greek society. The Greeks idealized physical fitness and mental discipline‚ and they believed that excellence in those areas honored Zeus‚ the greatest of all their gods. One legend about the origin of the Olympic Games revolves around
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Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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Management By Rishath.R 1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream * Geographically * People with Wrinkles * Travellers. * Demographically * Age- 35 and above * Gender-F * Income level-25k-30k * Psycho graphically * Life Style Product‚ Value‚ Benefit. * Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals * Oral health
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Market segmentation Market consists of large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly
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According to Schiffman and Kanuk (2007)‚ market segmentation is the process of dividing a potential marketing into distinct subsets of consumers with a common need or characteristic and selecting one or more segments as a target market to be reached with a distinct marketing mix. When a mass customization approach cannot satisfy buyers’ individual needs‚ market segmentation is essential for determining which sizes will best fit groups of customers who share similar needs‚ thereby increasing customer
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Mitchell September 6‚ 2012 Olympics: Worldwide Forum Rhetoric is defined as “the art of effective or persuasive speaking or writing” and “language designed to have a persuasive or impressive effect on its audience”. It can also refer to describing meaning as a whole or “a vehicle for meaning whose aim is often to identify‚ inform‚ or persuade an audience.” The Summer Olympics and rhetoric do not sound like they have anything to do with each other‚ but in fact‚ the Olympics is one of the most communicated
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