Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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The whole idea of market segmentation is to dividing the markets into distinct groups of buyers who have distinct needs‚ characteristic or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions
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so we must make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4 majors variables to segment. First is the geographic segmentation. We must understand the geographical
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MARKET SEGMENTATION Identify and profile distinct group of buyers who might require separate products and/or marketing mixes. Market segmentation can be segmented in different ways. MASS MARKETING- is when the seller engages in the mass production‚ mass distribution \and mass promotion of one product for all buyers it is also create s the largest potential market which leads to the lowest costs‚ which in turn can translate into either lower prices or higher margins. LEVELS OF SEGMENTATION
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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cinema transformed the audience experience: Critically investigate this claim from a primarily Irish perspective. “Audiences are the same all over the world‚ and if you entertain them‚ they’ll respond.” (Minnelli‚ L). This quote doesn’t need any explanation. As audiences‚ we spend our lives waiting for an experience that will entertain and captivate us‚ give us something to talk and fascinate about. This isn’t a new trait. Looking back to the mid 19th century‚ audiences were too awaiting this
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London Docklands Case Study: London 1981: After World War II the population was in decline die to people moving out fro a quieter life. Unemployment was at 60% amongst adult males. After the docks closed 10‚000 people were put out of work Before London’s docklands had been UK’s largest manufacturing area of 1970s. Lost 16% of population due to counter urbanisation. Causes of the decline 1. COUNTER URBANISATON: 1. London experienced net out migration and this is known as
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Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained
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Vodafone segmentation A Global segmentation has been developed and applied across all markets in the last 5 years. It covers consumer and business user segments‚ and in addition they have a chooser segmentation. The key challenge when doing the global segmentation was using variables which they are confident are applicable across all markets. Hence segmentation is predominantly age/lifestage‚ with some variables linked to attitudes to technology. A couple of segments that have been quoted
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Introduction 4 2. Situational Analysis 5 2.1 Environmental Trend and Development Analysis 5 2.2 SWOT of London Biscuit Berhad Promotional Activities 6 3. Current Market Positioning 7 4. Competitive Analysis 8 4.1 The Competitors 8 4.2 Competitors’ Strengths and Weaknesses 9 4.3 Competitive Trends 9 5. Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives 15 8. Communication Objectives 16
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