McDonald’s Corporation Case Analysis Name left out BUSN 412 Business Policy July 27‚ 2008 CASE ANALYSIS MCDONALD’S CORPORATION COMPANY NAME: McDonald’s Corporation INDUSTRY: Fast Food COMPANY WEB SITE: http://www.McDonald’s.com/corp.html COMPANY BACKGROUND: The first McDonald’s was built in 1940 by the brothers Dick and Mac McDonald. In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. The following year‚ 1955‚ Kroc opened his
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Majority of sales force (90%) only employed for one selling season which results in the loss of customers Competition’s products are mostly sold in department stores as well as mass merchandisers at a reduced price Mergers and acquisitions Target college students as their
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Innovation at 3M Corporation Case Summary 3M was and still is a worldwide leader in innovation. After a rough start in 1902‚ over decades‚ 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. In the 1990’s‚ 3M was trying to move away from the incrementalism and it sought to change the mix of new products to truly create something new to the world‚ instead of line extensions‚ which typically had provided two out of three new-product sales dollars
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Case 1.1 - Enron Corporation ------------------------------------------------- Discussion 1 The parties we believe to be most at fault for the crisis in this case are a) the Audit Firm engaged in the Enron audit (Arthur Andersen); b) Enron Management (Kenneth Lay‚ Jeffrey Skilling‚ Andrew Fastow; and c) the SEC. The Public Accounting Firm: Arthur Andersen The auditor has the responsibility to evaluate the risk of material fraud‚ including: * Incentives and motives for fraud : Enron was a fast
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TARGET CORPORATION Introduction The Target Bulls-eye logo has become instantly recognizable and synonymous with high quality and style at affordable prices. From its origins in 1902 as The Dayton Dry Goods Company in Minneapolis‚ Minnesota to the opening of the first Target store in 1962 in Roseville‚ Minnesota‚ Target Corporation has grown into one of top five retailers in the United States today with over 1‚600 stores and 350‚000 employees. Total revenues and net earnings for 2008 reached
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HERNISCHFEGER CORPORATION CASE ANALYSIS 1. Describe clearly the accounting changes Harnischfeger made in 1984 as stated in Note 2 of its financial statements In 1984 they changed the depreciation method from accelerated methods to the straight-line for financial reporting purposes. This change included a adjustment of the residual values on certain machinery and equipment. They also included the products purchased from Kobe Steel‚ LTD and sold by them in their net sales. Moreover‚ they
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Mouse Trap: Woodstream Corporation The company that has been chosen for this case study is Woodstream Corporation. This company was founded in 1832 and was formerly known as Animal Trap Company of America. It manufactures and markets a variety of pest control products including rodent control‚ caring control for pets and different types of mouse traps. It has been around for more than 150 years and marketed over 2500 unique products. Woodstream works to bring innovation to consumers by combining
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CAPITAL BUDGETING AT RELIANCE CAPITAL Specialization: Finance Under the Guidance of: Submitted By: Mr. Debashish Chaudary Prarthana Bajaj Mrs. Archana Singh Nupur Singhal Utsav Goel Taruna Bhadana Arjun
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Dell Corporation Case Study I. Introduction Started by Michael Dell‚ Dell Computer Corporation is one of the world’s leading direct marketers of personal computer systems. Dell Computer Corporation designs‚ manufactures‚ markets‚ services‚ and supports a wide range of computer systems‚ including desktop personal computers‚ notebook computers‚ and network servers. In addition‚ it also markets peripheral computer hardware and software‚ as well as service and support programs. The success of Dell
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4. Responsibility of Corporations: Rationale‚ source and limits Whether there is social responsibility or obligation proper to speak of towards corporations is a topic of debate. However‚ the suspicious perception of business personnel towards CSR is understandable‚ essentially because the policy choices and actions of government may directly impact their operations‚ with a spillover effect on their responsibility to their stakeholders especially their employees and customers. a. Theoretical
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