Case 4: Alternative Distribution for SSI Judith M. Whipple Sugar Sweets‚ Inc. (SSI)‚ was considering ways to increase market coverage and sales volume on its candy and snack products. Historically‚ the majority of SSI products were sold to consumers through various grocery and convenience stores. Vending machines and institutional sales‚ such as airports‚ represent the remaining consumer market segments. The selling environment for candy and snack foods was becoming increasingly competitive and
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Discuss issues associated with pharmaceutical transnational corporations regarding research‚ production and distribution of drugs. (15 marks) An example of an issue with pharmaceutical drug corporations is the ethics associated with researching the drugs. For example‚ Pfizer caused an international scandal when they illegally tested a drug to cure meningitis in Nigeria. 11 children died due to not enough research into the effects of the drug on children. This is an ethical issue‚ as if Pfizer
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insight has not only undermined the traditional view of vertical restraints‚ but also posed a challenge to economic theory. Why would manufacturers impose competition-reducing constraints (such as exclusive dealing‚ territorial exclusivity‚ selective distribution‚ etc.) on retailers if these increase the profits of retailers at the expense of manufacturers? The economic literature has studied this question extensively‚ and identified several efficiency reasons why manufacturers may want to guarantee downstream
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I decided to research the competing stores of Walmart and Target. Sam Walton opened his first store in Arkansas in 1962. His visions included helping customers and communities save money and live better. Walmart was considered the nation’s top retailer by the 90’s and enjoyed its first $100 billion sales year by 1997. In the New Millennium‚ “Walmart made a major commitment to environmental sustainability‚ announcing goals to create zero waste‚ use only renewable energy and sell products that
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I. Case Context Xerox Company is a multinational corporation engaged in the business of global document-processing and financial services markets. The document processing product line included the manufacture‚ development‚ and marketing of copiers and duplicators‚ facsimile products‚ scanners‚ and other related equipment in over 130 countries. Meanwhile‚ its financial services operations included insurance‚ equipment financing‚ investments‚ and investment banking. Since it was founded in 1906
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service. E. pool car service. 2. Air express companies place many small packages into specially designed cylinders that conform to the interior dimensions of a cargo airplane. This practice protects the smaller packages and helps to reduce distribution costs. The air express companies are practicing: A. Containerization. B. Piggybacking. C. Freight forwarding. D. Cylinderization. E. None of the above. 3. A major benefit of _____ is that it protects the products and simplifies handling
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Japanese Target Costing: A Historical Perspective Patrick Feil‚ Keun-Hyo Yook‚ Il-Woon Kim INTRODUCTION Target costing originated in Japan in the 1960s‚ though it remained a secret for years. Since the 1980s‚ however‚ when target costing was widely recognized as a major factor for the superior competitive position of Japanese companies‚ extensive efforts have been made to convey target costing to Western companies. Many large companies in North America and Europe have tried to adopt target costing
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Segmentation/Targeting and Positioning Key marketing strategy decision making: How to divide up markets into meaningful customer groups (market segmentation)‚ choose which customer groups to serve (target marketing)‚ and created marketing offers that best serve targeted customers (positioning). A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. First Segmentation Example: 1 Sony 2 Instead of product managers‚ now
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Session 2‚ Case Study #2 Investment Analysis: Cerner Corporation IAKM 60401: Health Informatics Management Ala’a Dalky Kent State University 01/27/2013 Cerner Corporation The purpose of this report is to provide a brief investment analysis of the Cerner Corporation. The analysis described below based on information retrieved from available online resources (see references) and the 2011 Cerner annual report. Further‚ this investment was guided by the outlined points presented by the teacher
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the 58-year-old Lee has been busy turning all Samsung strategies on their heads. The Korean consumer electronics giant is now reaching deeper and wider into the Indian market‚ tempting consumers with technologically advanced products specially tailored to their needs. Showrooms are being brought under a common umbrella brand and now‚ a new facility may well become a manufacturing hub for Samsung worldwide. Not that Lee views his "strategy revitalisation" effort as an attempt to change things
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