equipment in the world and a good competitor for other firms. It was founded on 1946 on a partnership alliance (Masaru Ibuka and Akio Morita) with its headquarters in Japan. At the beginning the company was called “Tokyo Telecommunication Engineering Corporation” but changed its name years later to “Sony”. “The name of Sony comes from the combination of two Latin words: Sonnus which means sound and Sonny which denotes a small size”. They started the business with a low capital and with no more than “twenty
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Gulf Oil Corporation in 1984. This merger was the largest merger till that time in the history of the United States and it doubled the oil and gas reserves of the company. Chevron merged with Texaco in 2001 & formed a new company named ChevronTexaco. Texaco was one of the branches of Chevron family. It was formed in 1901 in Beaumont‚ Texas. To convey a unified presence in the world‚ it was again renamed to Chevron in 2005. Chevron strengthened its position by acquiring Unocal Corporation in 2005.
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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The case in discussion is about the Kikkoman Corporation of Japan. They are the oldest and most recognized producers of soy sauce in Japan. The company’s vision statement is that of contributing to the exchange of cultures through similar tastes and flavors. This case deals with the issues of the soy sauce industry and the challenges that the Kikkoman corporation faced keeping up with the globalization of the market for soy sauce. Their market share has always been strong in the industry‚ yet
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Cyber-crimes and targets Computer forensics January 11‚ 2014 Ann Wray-day The internet has put the world literally at anyone’s fingertips with a vast quantity of information is a mouse-click away. Information that was once only available in obscure reference libraries or card catalogs can be accessed by everyone. Unfortunately the internet is an equal opportunity tool‚ and those with virtuous as well as nefarious intentions can use this open resource to further their efforts
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2. What advantages are there for the consumer in having public utilities owned and operated as Crown Corporations? Most of the Crown Corporations are designed to meet the public needs‚ especially transportations. Since some of the private sectors are unable to provide those public needs‚ government has to open up some corporations to meet the needs. The price of the Crown Corporations is controlled by the government. The price‚ therefore‚ will be reasonable to meet the basic needs of the consumers
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B Corporations Benefit Corporations‚ also known as B corps‚ are a new way to do business in a socially responsible way. Curtis Lum’s article‚ “Legislation would allow for creation of ‘B corps’” published on March 18‚ 2011 in the Pacific Business News‚ talks about the ongoing legislative battle to legally recognize B corps in Hawai’i. An additional article from the PBN‚ published the same day by John Webster‚ “Social responsibility is beginning to take root‚” provides further background to Lum’s
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FIELD EXPERIMENTS IN ECONOMICS By: Ravisha Sodha INTRODUCTION: Field experiments occupy an important middle ground between laboratory experiments and naturally occurring field data. The underlying idea behind most field experiments is to make use of randomization in an environment that captures important characteristics of the real world. Distinct from traditional empirical economics‚ field experiments provide an advantage by permitting the researcher to create exogenous variation in the variables
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Multinational corporations have existed since the beginning of overseas trade. They have remained a part of the business scene throughout history‚ entering their modern form in the 17th and 18th centuries with the creation of large‚ European-based monopolistic concerns such as the British East India Company during the age of colonization. Multinational concerns were viewed at that time as agents of civilization and played a pivotal role in the commercial and industrial development of Asia‚ South
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Case: Nucor Corporation in 2012‚ Using Economic Downturns as an Opportunity to grow Stronger. Name and I.D. #: Yue Meng‚ 000755230 Section #: 03 Nucor Corporation is a steel production company that has had tremendous success. The company has the visionary practices of high employee productivity‚ good employee relations‚ a technically superior work environment‚ good quality control‚ and a cost-conscious corporate culture as well as the low-cost production of steel. I. Strengths of Nucor are starting
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