19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Globalization The world’s increasing globalization requires more interactions among people from diverse cultures‚ beliefs‚ and backgrounds than ever before. People no longer live and work in an insular marketplace; they are now part of a worldwide economy with competition coming from nearly every continent. For this reason‚ business and other organizations need diversity to become more creative and open to change. Maximizing and capitalizing globalization has become an important issue for management
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Globalization involves the free trade of goods and services across international borders. It is a process of increasing global connectivity and international interdependence. Advancement in technology‚ telecommunication and infrastructure facilitates Globalization. On the economic front globalization consists of two important policies privatization and deregulation. Governments of many countries invite national as well as multinational private firms to invest in the various sectors thereby boosting
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Globalization “Globalization” is being used widely for the past fifteen years‚ It’s a controversial term and has been used and defined in several different ways. Globalization point out that the world today is more interconnected than before. It’s the process of international integration arising from interchange of products‚ ideas‚ people‚ and other aspects of culture. Hence it affects in social relations negatively‚ weather on communities‚ work‚ and households. Positive affects are also
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Explain how globalization has strengthened the failure of environmental policies to keep us with the problem of global warming and has strengthen industries in developing nations Globalization has been defined as the process in which societies‚ cultures‚ national and regional economies have combined through global trade‚ communication and transportation. The recent term for globalization focuses on more broader activities such as media‚ culture‚ technology‚ political and environmental factors
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EFFECTS OF GLOBALIZATION ON MIGRATION Globalisation is a term which encompasses narrowing down of the interconnection of countries globally. Although‚ it engrosses the economy‚ politics‚ culture‚ society and environment‚ actually it also involves the technology‚ production‚ development‚ communication and the international situations globally. Globalisation has been widely discussed by different philosophers and each takes its own approach and reaches different conclusions. Overall‚ three general
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Business Ethics The Corporation ‘The Corporation’ had a specific aim to portray the problems of not just one corporation‚ but corporations as a whole‚ as is evident from the beginning of the film as a multitude of big business logos flashed across the screen. The film proceeded to highlight the issues surrounding: globalization and consumerism‚ environmental pollution and disregard for the planet‚ unethical marketing‚ and dishonest media. Personally‚ I feel that I’m quite open-minded when it comes
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Impact of Microsoft on India as a result of Globalization. Globalization is the international integration coming up from the interchanging of worldviews‚ products‚ ideas and other aspects of culture. An example of this‚ when India’s largest foreign company invested into India‚ Microsoft India Private Limited which is a subsidiary of US software giant Microsoft Corporation. There are several benefits and disadvantages of Microsoft coming into India. The benefits are global learning‚ rapid industrialization
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client satisfaction is the Target Corporation. Target is certainly improving in stocks and is at a competitive advantage taking over bigger corporations. According to the New York Stock Exchange (NYSE) as of today Friday April 15 the value of the stock of the Target Corporation is of $82.60. Compared to other years the stock have never been this high. Looking at other historic prices for example of December 2014 the value of the stock was of $73.34. If the stock of Target continues
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In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization. As a marketer you need to be aware of the social norms of what is and is not
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