4) Target Segment 5) Target Motivation: (We still don’t know the best target) Any business’ goal is to satisfy its customers wants and needs‚ in this area‚ the customers’ needs differs from a segment to another‚ as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival)‚ as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children
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THE ORGANIZATIONAL PLAN The organization plan must include location of your organization‚ describe the area in which it works - is it just your country territory or maybe its reach is beyond borders. In the plan‚ introduce an organizational structure of your organization‚ present professional experience and achievements of people who are to manage the project and this will authenticate your intentions. Present the employment plan for the next few years. How many people you are going to hire and
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Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
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CASE STUDY: PolyMedica Corporation (A) Northwood University DeVos Graduate School of Management September 17‚ 2012 PROBLEM STATEMENT PolyMedica’s method of capitalizing direct-response advertising expenditures rather than expensing the cost is under investigation by the U.S. Securities and Exchange Commission (SEC) and has caused concern for investors who are questioning the legitimacy of this practice. ANALYSIS
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ACF: CONGOLEUM CORPORATION Summary Congoleum Corporation has three product market segments: home furnishings‚ shipbuilding and automotive and industrial distribution. In 1979‚ First Boston Corporation bid for an LBO of Congoleum for a price per share of $38. The purpose of this analysis is to assess Congoleum as a LBO candidate and determine whether the offer made by First Boston Corporation is fair. 1. Is Congoleum a good LBO candidate? In other words‚ does this company have a lot of debt
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper To obtain success‚ and then retain success‚ organizations need to determine which market segments to focus (Kotler & Keller‚ 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012)‚ the finest marketing plans identify and embrace segment differentiation by determining the demographic‚ psychographic‚ geographic
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Case study #1 Saudi Arabia Q.1 : The current issues that are facing Saudi Arabia is that after the Us. Led war in Iraq in 2003-2004 have stemmed rumors that Saudi Arabia was financing terrorist activities ‚ that made Saudi Arabia a target of the war on terror. Saudi Arabia has 2 specific climates for a business. The first‚ most Saudi Arabians are poor farmers and herders who tend their camels‚ goats‚ and sheep. The second business climate is the recent prosperous jobs connected to the
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Running head: UNIT 10 PROJECT: ORGANIZATIONAL DIAGNOSIS Unit 10 Project: Organizational Diagnosis Owen Robinson Capella University 11/26/2009 Professor: Dr. Linda Terry Abstract An organizational analysis and diagnosis was conducted on Giga-Net Solutions (GNS) from the symbolic-interpretive and modernist organization theory perspectives. GNS structure‚ technology‚ and organization environment has a major impact on the organization success and management. This paper strives to outline the
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Marriott corporation Group -1 Akasha.J Dhivya Priya.R Gayathri.P.A Sadhana.S Srikumaran.M.A Components of Marriott’s Financial Strategy Growth Objective: Is to become the preferred employer and provider in lodging‚ contract services and restaurants‚ and to be the most profitable company in the industry. 1. Manage rather than own hotel assets: Lowers accounting assets on the books thereby increasing the ROA. Sharing of risk that comes from the properties and provide Marriott to operate with
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