Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained
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Target Audience The target audiences will be divided into three segmentations which is geographic segmentation‚ demographic segmentation‚ and psychographic segmentation. First of all‚ we will set mother and father who are in age range between 25-30 years old as our target audiences. This is because most of the time‚ the parents will usually to purchase diapers for their babies. The reason why we choose mother and father who are in between age 25 to 30 is because‚ according to a survey by the National
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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Personal Strategic Plan: You‚ Inc. GB580: Strategic Management Dr. Ray Kalinski Matthew Neitzel March 20‚ 2012 Introduction The purpose of this paper is to create and reflect on a personal strategy plan through envisioning myself as a company‚ i.e. You Inc. The purpose of creating a personal strategy plan is to position oneself to have the competitive advantage in the market place. In order to have competitive advantage in the market‚ one must focus on ways to create value for those around
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Strategic Plan Part One Conceptualizing a Business Carmen Bryant BUS/475 August 8‚ 2012 Garold Cold Strategic Plan Part One Conceptulizing a Business In this paper it will explain my business‚ the products‚ and services as well as the customers who will be coming into the establishment. By developing a mission statement that will help create a vision statement for my business‚ and‚ it clearly will help the customers and employees understand what it is that I want for my business and what
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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Strategic Plan‚ Part II: SWOTT Analysis Brittany Johnson BUS/475 March 25‚ 2013 Ramzy Noel Strategic Plan‚ Part II: SWOTT Analysis The Johnson Family Tutoring Company is located in Los Angeles‚ California. The company started when one person realized the need for help in Algebra for parents and students. Growing up‚ the business owner had an expressed interest in the field of mathematics and always maintained a love for it through her time in school. In the fall of 2006‚ a parent approached
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Singha Corporation Contents: 1. Introduction 2.Strategy analysis 3.Swot analysis and PEST analysis 4. Conclusion and recommend 5. Question 6. Reference Singha Corporation Co.‚ Ltd. About Company Singha Corporation Co.‚ Ltd. is a subsidiary of Boon Rawd Brewery Co.‚ Ltd.‚ the first and largest Brewery of Thailand. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co.‚ Ltd. and is responsible for the operation and
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Business Management analysts introduce new ways to improve an organization’s efficiency. They advise managers on how to make organizations more profitable through reduced costs and increased revenues. Management analysts often present their suggestions as a written report and oral presentation‚ which can help when it comes to implementing their suggestions at the company. The employment for this job is expected to grow 22% between 2010 and 2020; around 157‚200 jobs will need to be filled
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