Lecture 16 Cathay Pacific Doing More with Less Announcements • Final Exam vote 2 Final Exam Outline • 8-11am‚ Wednesday June 13 • Half short and long answers on theory and principles from course • Half case-study • Open or closed book??? 3 Cathay Pacific Characteristics • Mid-tier airline • 15‚000 staff‚ 77 wide body aircraft • Old airline – 50 years history – Vulnerable to cost cutting airlines • Global everywhere except China – Lost landing rights in 1984 –
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Expect the Unexpected What thoughts come to mind when you think of “The Lottery?” Positive thoughts including money‚ a new home‚ excitement‚ and happiness are all associated with the lottery in most cases. However‚ this is not the case in Shirley Jackson’s short story‚ “The Lottery”. Here‚ the characters in the story are not gambling for money‚ instead they are gambling for their life. A shock that surprises the reader as she unveils this horrifying tradition in the village on this beautiful
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“sort of‚ more or less” because she knows that her first drafts will be‚ without a doubt a shitty one‚ but at
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‘Less is more’ in 90s fashion As we reflect on fashion history‚ there is not always a distinctive shift from one decade to the next. When transitioning from the 80s to the 90s‚ this was not the case‚ as there was an evident changeover from conspicuous consumer to ‘less is more.’ When hearing this phrase and applying it to fashion‚ I think it can be viewed in two ways. The more literal interpretation can be restated as it is preferred to have either a more minimalistic and simple outfit‚ or that
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Cathay Pacific: Doing More with Less Cathay Pacific was one the most admired airline that flew to more than 90 destinations all over the world. They believed in providing service straight from the heart‚ encouraging product leadership and delivering superior financial returns. There were several important issues that led to Cathay Pacific to outsource its IT operations to IBM. Events that led to Outsourcing of IT operations Cathay Pacific for long has been known as an Asian airline. Since its
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Obama and few other governments in the Euro Zone would like to tax the rich more to help pay off government deficits. They have some support from the very rich like Warren Buffett on this approach. Wealthy Germans and French have signed petition in favour of higher taxes. Luca Di (Ferrari owner) says its “right” for the rich to pay more. Three crucial questions the article is asking: What share of tax do the rich actually pay? What has happened to this tax burden over recent decades? And what does
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Expect the Unexpected The Merchant of Venice Dramatic irony is when the words and actions of the characters in a novel have a different meaning for the reader then they do for the characters‚ this is the result of the reader having a superior knowledge than the characters themselves. Therefore‚ William Shakespeare introduces “dramatic irony” in the novel The Merchant of Venice to keep the readers engaged and wanting to read more. During the trial‚ Act 4 scene 1‚ Shakespeare
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Women expect less money than men when entering workforce‚ study suggests: A Response In the article “women expect less money than men when entering workforce‚study suggest.”The author Sarah Boesveld listed three segments which respectively gave a graphic description of the women salary expectations in different occupations and with different experiences. And she mainly argued why women choose lower salary than their male counterparts through various examples from a number of researchers’ study
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Less is More Meaningful Throughout life some people have created a mindset where having the latest and best gadgets‚ clothes‚ and shoes illustrates how popular they. Many may think that their favored because they own such items‚ but in actuality it only creates problems for them. Living a lifestyle where people only possesses what they need to survive is known as minimalism. In Thoreau’s lifetime he believed in the need for minimalism‚ and that need is still relevant in today’s society. Thoreau’s
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Less Is More Graham Hill brought up the idea “Less stuff‚ more happiness” at a TED talk in Oct 2011. During his speech he tried to convince knowledgeable people‚ that having less stuff‚ equals more. He used the example of moving a box of items that we don’t need or use from place to place just because we think we need more. When in fact we need less in our lives. Having less equals more because we can concentrate on more important things to spend our money and time on. He explained that when he
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