Mc Donald’s target market is every segment of the demography! The segments of the demography are; family life-cycles‚gender‚ age‚Nationality‚ Income‚Generation‚Race etc. Like u stated‚ Marketing Mix are the 4p’s: Product‚ Price‚Place‚Promotion 1.Mc Donald Product :value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price) 3. Place: Strategic location of most Mc Donald fast-food outlet
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is established. The desired profit margin is subtracted from the target selling price to determine the target cost. If the target cost is below the company’s current cost‚ the company may decide to introduce the product and functional cost analysis may attempt to reduce cost to an acceptable level. If the target cost is above the current cost‚ functional cost analysis will make changes and prepare another cost estimates. If the target cost is equal to current cost‚ company may decide whether
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1. What are the strengths and weaknesses of the target costing system? Strengths: ● Target cost system is ideal for assembly-oriented industries with great involvement in the diversification of product lines‚ usage of technologies of factory automation‚ development of systems for reducing cost during all the stages of product’s life cycle such as is the case of Nissan Motor 1 . ● Since Nissan cost system is continuously undergoing modification and improving processes to ensure high productivity
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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Pay Gaps are very common in the United States of America and even in the world. They can vary by gender‚ race‚ and even age. One that is making heads turn these days is the pay gap between adults who just have there high school diploma and adults who have a bachelor’s degree diploma. There should be a focus on getting high school students to attend a four-year college because they will be able to earn more money‚ be more likely to own a home‚ and companies tend to hire more college graduates than
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Management Skills – Summary 2 Targets The main part of the strategic duty of a manager is to achieve objectives. Business objectives should be always be “SMART”: Specific Measurable Achievable •The objective is clear and it accuratly describes the desired situation •We should know if the objectives are achivied or not by answering very simple questions •It must be feasible with the parameters that wa have (time‚ resources‚ power...) Relevant •With the global strategy and with
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evolving and we need to evolve with it. Gender should by no means determine our professions‚ pay or rankings‚ however‚ it very much does. On average‚ men in the work place earn 24% more than women which equates to $27 000 more a year. The gender pay gap is not a new issue‚ in fact it has been stuck between 14% and 18% for the past two decades. In addition‚ statistics show that women are far less represented in management positions‚ according to Liz Burke in “Australia’s Triangle of Shame”. This
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stores nationwide. Jollibee is the largest fast food chain in the Philippines‚ operating over 750 stores. Jollibee was founded by Tony Tan together with his family. The business began as an Ice Cream Parlor which later grew. Jollibee knows their target audience very well. They focus on the importance of family values‚ making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player. . 10 STEPMarketing Plan for Jollibee Elainrose Faith B. Esberto
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“Three ways to define a Target Audience” This week I read an article on three ways to define “Target Audience”‚ I found this article to be very interesting because it was not too long and was very informative. For instance‚ Kivi Leroux Miller stated that marketing and fundraising that tries to reach public‚ really reaches few people at all. She also pointed out that the public includes newborns‚ elders‚ rich and poor‚ very wealthy and even homeless. She says that even if you wanted to you could
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elements such as line‚ shape‚ color‚ texture‚ mass and composition; not the story. These elements make up the expression‚ content and meaning of the piece of work chosen. In this particular chosen piece of artwork‚ Ilya Repins’ painting‚ They Did Not Expect Him‚ depicting a story about the return of an exiled convict‚ there are numerous artistic elements and clues in the artists chosen form which convey meaning to the reader. Right off the bat‚ the first object that grabs my eye seems to be the man
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