Haley Spencer Professor Flood English 101 20 October 2014 Big Mac with a Side of Apples and a Diet Coke For decades the fast-food industry has supplied Americans with tasty‚ comforting food‚ quickly and for a low cost. It was not until recently‚ when the health craze first hit America in the late 1980’s that corporations developed a new approach to marketing health food products to fit their customer’s wants. Fast Food companies trick their costumers into believing the fast-food is healthier by fancy
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FACULTY OF ECONOMICAL SCIENCE Big Mac Currencies (The 2002 Big Mac Index) Foundation of Economics Economics Efficiency International Investments Presentation Paper October 19‚ 2012 Chisinau 2012 Foundation of Economics THE BIG MAC index The Big Mac is the world’s most popular sandwich‚ was created in 1968 by a McDonald’s franchise in Pittsburgh‚ Pennsylvania. While most people see the Big Mac as a sandwich‚ economists also see that as a consumer good
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BIG MAC INDEX WHAT IS A BIG MAC INDEX? The big Mac index is a theory dealing with PPP purchase power parity. The big Mac index was created by the Economist based on the Purchase Power theory‚ the first step understands what the Purchase power theory is. Here is a brief example to better understand the purchase power theory; suppose that one US dollar is currently in the market for ten Argentinean pesos. In the United States a soccer ball costs $40 while in Argentina they sell the same soccer
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Big Mac Index The McDonald’s corporation – “McDonald ’s is the leading global food-service retailer with more than 34‚000 local restaurants serving nearly 69 million people in 118 countries each day” (McDonalds Corporation‚ 2014). The statistics alone are impressive for a company that started as a single restaurant in Des Plaines‚ IA in April‚ 1955 (McDonalds Corporation‚ 2014). Even more impressive is the influence McDonald’s has on global economic forecasting by virtue of its signature sandwich
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acid (and its salts)‚ calcium propionate‚ sodium nitrite‚ sulfites (sulfur dioxide‚ sodium bisulfite‚ potassium hydrogen sulfite‚ etc.) and disodium EDTA. Big Mac: Ingredients: • 100% BEEF PATTY‚ • BIG MAC BUN‚ • PASTEURIZED PROCESS AMERICAN CHEESE‚ • BIG MAC SAUCE‚ • SHREDDED LETTUCE‚ • PICKLE SLICES‚ ONIONS Preservatives: Calcium Carbonate- is used as a food preservative and color retainer in organic fruits and some foods. It is also a stabilizer
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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