SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market Coverage
Premium Automotive industry Automobile Marketing
Top 5 best selling cars in India and the need for roof box Rank Number | | Needs roof box | Rack system | No.1: Maruti Suzuki | | Yes: High | Normal roof(Available) | No.2: Maruti Wagon RSuzuki | | Yes: Medium | Rail roof(Not available) | No.3: Hyundai i-10 | | Yes: High | Normal roof (Available) | No.4: Tata Indica | | Yes: High | Normal roof(available) | | | | | Volcano Roof Box customers The table below is trying to find the current markets or future potential customers
Premium Maruti Suzuki Maharashtra Mumbai
Toyota Target Market Analysis With the sluggish economy‚ successfully marketing new automobiles has become extremely important. Each manufacturer has to identify and target a market segment. We were able to identify and analyze the target markets of Toyota‚ Buick‚ Kia‚ and Dodge. Toyota’s recent marketing targets women for several of their models. This is evident by viewing some of their recent television commercials. For example‚ the Toyota Prius “Harmony” commercial is geared toward women
Premium Marketing Dodge Charger Advertising
guest by means of: • Services • Relationships • Appealing‚ Contemporary Designs • Global positions • Value • Emotional and Self-Expressive Benefits W Hotel‚ a successful operation of over 10 years (1998)‚ has changed the hospitality industry with many industry firsts: Transformation of the typical Hotel Lobby into the W Living Room Experience Whatever/Whenever Concierge Service Reinvention of the Presidential Suite into W’s “Extreme Wow” and “Wow” Suites Extending W’s lifestyle experience
Premium Hotel Marriott International Hotel chains
The Holden Monaro is a coupe sports car in the line of HSV‚ or Holden Sports Vehicles‚ made by its namesake Australian company. The car comes in a couple different specifications‚ but the engine is always either a V6 or a V8‚ making it a powerful and fast vehicle. The original Monaro was created in 1968 with different “species” of car throughout the next three years. The second generation of Holden Monaros was begun in 1971‚ which changed the body design of the car completely as well as made the V6
Premium Automobile Chevrolet
Auto German Automotive Industry Overview Makers – BMW‚ Audi‚ VW Markets – EU and non-EU – overview Stats The largest shareholder of Audi AG is Volkswagen AG‚ which holds over 99 percent of the share capital. Volkswagen AG includes the consolidated accounts of Audi AG in its own consolidated financial statements. In recent years‚ the possibility of Audi being spun off or otherwise divested by Volkswagen has been mooted Daimler AG ‚ geramn car corp Daimler AG is a German manufacturer of automobiles
Premium Automotive industry Automobile BMW
Summary 1° The Company History Breakdown Sales Swot Analysis of the company 2° Ownership Structure Shareholding Structure Major Share holders 3° Remuneration of the management 4° Financial Statements Evolution 2011/2012 Assets of the balance sheet Consolidated Income Statement 5° Common size income statements 6° Financial Ratios 7° Cash cycle 8° Short Conclusion 9° Bibliography 1° the Company Air Liquide S.A. is a French anonymous society as known as a limited company created
Premium Generally Accepted Accounting Principles Balance sheet Income statement
India Micro Small and Medium Enterprises Market Outlook to 2018 -Focus on Auto-Components and Plastic Manufacturing Segment provides a comprehensive analysis of the market size of the India MSME Sector on the basis of its segments which includes auto components and plastic manufacturing. The report entails market size and segmentations of SME auto components and SME plastic industry. The future analysis and segmentation by various clusters and by contribution of different sectors have also been discussed
Premium Manufacturing Industry Plastic
Segmentation and Target Market Paper Walmart Corporation Upon opening a business‚ a company must decide where to place the business and how to market the company. This is not an easy task if several businesses of the same industry are located in the same neighborhood. Before the company can open‚ a new business must choose what market they want to reach and the best way to reach them. The company must also determine the psychographic and behavioral characteristics of each market the company is trying
Premium Wal-Mart Brand Psychographic
IDENTIFING MARKET SEGMENTS AND TARGET Market segmentation is the division of the total market into relatively homogeneous‚ but distinct segments. It is used to identify target audiences and strengthen a campaign ’s effectiveness in reaching selected segments. Segments usually respond to campaign elements differently and different techniques are required to reach and motivate various segments. We will discuss Market Segments and Targets‚ and we will know: What are the different levels of
Premium Marketing Target market