and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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Afghanistan war. In my honest opinion‚ his time as a Marine‚ serves as his best credential as a military historical writer and allows him to familiarize himself with the experiences of the past and present wars’ veterans. War Stories II: Victory in the Pacific really caught my attention because of it being over the history of War World II and because it was written by a Vietnam war veteran and not a writer that only has history classes that serves as knowledge of war time events. The sequel to the
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Step 1 Introduction and Executive Summary Access marketing plan for specific international target market Launching a new high-tech product‚ the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants‚ as the ground dries out‚ the water log slowly breaks down liquefying as required‚ ensuring
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Problem Definition: Ratish‚ Rotem‚ & Retzlaff Partners (RRR) are preparing a $450 Million (M) bid for Pacific Salmon Company (PSC). This analysis looks at how attractive RRR’s $450M bid and 12.5% equity option is to owners Ivanov‚ Stepanov & Nikonov (ISN). The analysis also investigates RRR’s decision to finance $325M with debt and the foreign currency risk to PSC revenues. Analysis: PSC was evaluated using projected unlevered Free Cash Flow (FCF) with a Terminal Growth Rate (TGR) of 2.5% and
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Case study for seminar work -Pacific Sunwear of California‚ Inc. 1. Discuss the different types of control that SOX implies for PacSun; what action‚ results‚ personnel and cultural controls are used? Action control: Section 302 of SOX required both the company’s CEO and CFO to personally certify the “appropriateness of the financial statements and disclosures contained in the periodic report”. PacSun top management required their subordinates to share the certification responsibility. Through
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To what extent did Japanese nationalism lead to the bombing of Pearl Harbour in 1941? Japanese nationalism had a significant impact in the decision to bomb Pearl Harbour in 1941‚ due to the tensions it caused towards the U.S. However‚ this was not only the contributing factor‚ others including American actions which restricted and aggravated Japan and Japanese foreign relations and policies all contributed to the 1941 bombing of Pearl Harbour. At the turn of the 20th Century Japan was beginning
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strategy. Each P is interrelated to all other P’s Marketing Success = desirable product + acceptable price + effective promotion + right place These four P’s of marketing mix are a very important part of every business in attracting and keeping target markets satisfied where: • A good product is the key to marketing success. While all other elements of marketing mix must work together for the overall success of a company‚ the product is essential for the marketing mix to be able to be used. • The
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characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
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HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th‚ 2013 AN Xini‚ Michelle LAM Olivia Looi YUNG Sin Yi‚ Cindy TSE Hung‚ Angela CHAN Ka Yan‚ Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337 Table of Contents 1.0 Executive Summary .....................................................................................................
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