page 1 / 1 Quotation CONTACT \ Olivia Chang EMAIL \ olivia@verso-design.com CELL \ +86 13918 2424 12 TEL \ FAX \ +86 21 3360 3628 +86 21 3360 3626 DATE \ 2012/3/28 PROJECT NAME \ Della Mela Project Design CLIENT CONTACT E-MAIL TEL SEND TO Della Mela Connie Chen INVOICE NO. PO NO. VENDOR NO. Fax BILL TO PE516-12001 anan614@hotmail.com +86 21 64056628 Connie Chen +86 21 64056519 Connie Chen 上海市闵行区莲花路1733号C栋101室 上海市闵行区莲花路1733号C栋101室 A. BRANDING for Della Mela 编号 品项 数量 单位 货币 单价 总价 备注
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Redbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too‚ Red Bull was the brand that created
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Alternative dispute resolution in Sri Lanka 1. Arbitration – Arbitration Act of 1995 2. Mediation 3. Conciliation The advantages of the ADR methods are that the parties themselves are in the best position to know the strengths and weaknesses of their cases and therefore the negotiatory process can be undertaken where there is a willingness rather than engage in expensive litigation which is controlled mainly by outsiders – the lawyers. Importance of alternative dispute resolution
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Analysis 2.1 customer research Energy drinks consumers are generally bellow 35 years of age. The industry targets teenagers‚ young adults and athletes. Workers are also included in the market segment for this product. As regards to customers description‚ recent studies has pointed out that 65% of energy markets are male (Energy Drinks Market‚ n.d).Consumers are usually single with an average income (Central Information Organization‚ 2009‚ p.8). Nowadays‚ energy drinks are very popular among teenager
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The European Union Energy Policy: An Initiative in Progress Anna Rulska April 2006 I. Introduction In January 2006‚ Russia cut off supply of gas to Ukraine. The European Union (EU)‚ dependent on gas from Russia‚ delivered through Ukraine‚ realized the full extent of its vulnerability in the realm of energy security and a need‚ more pressing now than ever‚ for a common energy policy. Shortages of energy carry implications not only for domestic producers and consumers‚ but also for
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Segmentation and Target Market The three major players in the soft drink market are PepsiCo‚ Inc.‚ the Coca-Cola Company‚ and the Dr. Pepper Snapple Group (Change Lab Solutions‚ n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers‚ segment the market‚ by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller‚ 2012). They target their specific product to one
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company behind LimoPani‚ saw the huge market of flavoured powdered energy drinks with only few major players like Tang and Energile. In order to come out with a unique product in this market‚ they conducted a market research. In Pakistan’s generally hot weather‚ lemon juice is traditionally consumed in water to provide refreshment from the sweltering heat of the sun. You will often find “thailay walas” near bus stops or populated places selling these drinks‚ locally termed as “sikanjbeen” or “nibopani”
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12-13 Introduction Red Bull is the leader of the energy drink market. Red Bull is an Austrian produced energy drink. It competes in a very narrow niche of the carbonated soft drink market. The discovery of Red Bull was made during a business trip to Hong Kong in the 1980’s by an Austrian entrepreneur‚ Dietrich Mateschitz. Its main focus was Europe‚ as this part of the world was yet to be established within the energy drinks market. Though‚ the unusual high quantities of caffeine in the
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Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
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The Sri Lanka Wildlife Conservation Society (SLWCS) founded in 1995 had been working exclusively in Sri Lanka to protect native species while aiding the social development of the Sri Lankan people. Headed by Ravi Corea‚ president‚ and Chandeep Corea‚ projects director‚ the SLWCS began its first major project in 1998 — an innovative electric fence designed to resolve conflicts between the native villagers and the elephants in Sri Lanka and protect the surrounding forests. The idea was to fence off
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