Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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Nokia Cultural Changes Brenda Boakye Westwood College May 13‚ 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company‚ they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon founder
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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NOKIA AND MICROSOFT News from Microsoft -1.28% in the last few days – 4Q14 earnings‚ an announcement of 18‚000 layoffs‚ and the release of a memo from Microsoft’s EVP of devices Stephen Elop about rightsizing – has brought about a clearer picture of Microsoft’s plans for Nokia Nokia’s phones‚ which it acquired in April for $7 billion. Nokia was one of many cellphone manufacturers that struggled as Apple -1.13%’s iOS and Google GOOGL -1.92%’s Android gained dominance of the smartphone market and displaced
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facility who produces only .02 % less mobiles in a min compared to no1 samsung Still no one is for it sales the most no f phones in india regardless f its downfall t present‚ the manufacturing unit of Nokia India has manpower of more than 4100 people. Nokia manufactures at both d plants People still prefer nokia ovr ny othr brand coz f its durability which d Indians found very imp Samsung produces mobile phones in Noida nw coz f d xcesive load on Noida plant hence de hav moved many products to its Chennai
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Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden‚ depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average‚ following the models of its Nordic neighbors to invest highly in social welfare and
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Target markets Current vs. new targets Current targets Tata is targeting small scale transporters and entrepreneurs in India. Now farmers and those who want to carry small products are using it‚ it is very cheap compared to other transport method that is the main reason why it is very popular in India. Light and Intermediate commercial vehicles; this segment of vehicles are targeting to those who wants to transport medium load from one place to another like fruit transportation‚ building materials
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Prepared by Elshan Imanli The Problem Of Nokia Company Introduction Nokia has a long history of successful change and innovation‚ adapting to shifts in markets and technologies. From its humble beginning with one paper mill‚ the company has participated in many sectors over time: cables‚ paper products‚ tires‚ rubber boots‚ consumer and industrial electronics‚ plastics‚ chemicals‚ telecommunications infrastructure and more. Most recently‚ Nokia has been best known for its revolutionary wireless
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BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1
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