Needs Assessment Analysis for Target HR592 Training and Development Professor Robert Graver Keller Graduate School of Management August 12‚ 2012 Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation ’s #2 discount chain (behindWal-Mart)
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of large corporations. Specifically‚ the case centers on the capital expenditure meeting for the Target Corporation‚ which is one of the top ten retailers in the United States. All corporations have some version of this meeting. The goal of the meeting is to determine what capital expenditure projects the company will undertake in the future to promote growth. Below is our analysis of the Target Corporation’s top five capital budgeting requests (CPR) up for debate. We will first compare Target’s
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brand inventory is brand aesthetics. Brand aesthetics is described as logos‚ name‚ packaging‚ and color. The aesthetics of the Target brand is something that is very important to the corporation. When Target first started carrying their own brand‚ they decided to use the target as a logo on all their products. They decided to move away from this because it put the Target brand at risk of being overshadowed by the national brand equivalent. They also wanted to live up to their slogan: “Expect more
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which have been gaining market share much faster. - Started off as a feminine skin and beauty soap in 1925 - Focuses on external beauty (fine fragrances) – can play with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination
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A Five Stage Personal Selling Process. Stage One - Prospecting. Prospecting is all about finding prospects‚ or potential new customers. Prospects should be ’qualified‚ ’ which means that they need to be assessed to see if there is business potential‚ otherwise you could be wasting your time. In order to qualify your prospects‚ one needs to: Plan a sales approach focused upon the needs of the customer. Determine which products or services best meet their needs. In order to save time‚ rank the
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Target Case EXECUTIVE SUMMARY Target Corporation‚ originally Dayton Dry Goods Company‚ was founded in 1902 and headquartered in Minnesota. The first Target store was opened in 1962 with the purpose of providing customers with discounted values. Currently there are 1888 stores in the US and Canada and in 2004 Target Corporation sold all of their subsidiaries in order to focus on the Target stores. Today they are the second largest discount retailer in the world but are in continuous competition
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History of Target It started of as the Dayton Corporation in 1902 by a person named George Draper Dayton who afforded to make it through farm mortgages he had owned to reduce burden on himself. Dayton managed to establish a trading company he was to work with‚ looking at the fact that there was continual change they had expected. Dayton also looked for tenants for improving his experience to make most of his market he was involved to run his Dayton store with expectation he will start in a short
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4) Target Segment 5) Target Motivation: (We still don’t know the best target) Any business’ goal is to satisfy its customers wants and needs‚ in this area‚ the customers’ needs differs from a segment to another‚ as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival)‚ as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children
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23 May 2012 How MTV contributes to celebrity image selling MTV contributes to celebrity image selling in many ways such as publicity in society‚ advertisement and competition MTV uses these 3 big strategies to lure more people and media to watch there television show daily‚ they bring in well-known names such as Justin timberlake to perform and entertain the audience and get more people to watch MTV. They also do a good job at making new celebrity’s perfect example would be snooki from jersey shore
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tkr=wmt&period=qtr >. Stock‚ Analysis. "Wal-Mart Stores Inc. (WMT)." Wal-Mart-Stores-Inc#Financial-Statements‚ Web. 18 Mar. 2013. <http://www.stock-analysis-on.net/NYSE/Company/Wal-Mart-Stores-Inc#Financial- Statements>. Yahoo‚ Finance. "Target Corp. (TGT) -NYSE." is?s=TGT+Income+Statement&annual‚ Web. 18 Mar. 2013. <http://finance.yahoo.com/q/is?s=TGT+Income+Statement&annual>. Bloomberg‚ Businessweek. "Wal-Mart Stores Inc (WMT:New York)." financials/ratios.asp?ticker=WMT
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