characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
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Hewlett-Packard Under Carly Fiorina‚ and After Her Overview; Carly Fiorina became first outsider CEO of Hewlett Packard in July 1999. Three years later in May 2002‚ under her management HP merged with Compaq Computer. While this merging period she had faced various problems such as goverment regulators in both US and Europe. Carly Fiorina got her bachelor at Stanford‚ received MBA at University of Maryland and MS at MIT. She had worked for AT&T and Lucent Technologies for 20 years.Fiorina is known
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Microsoft‚ Intel‚ and other leading for profit companies interested in low-cost computers for the developing world? In 2005‚ Nicholas Negroponte‚ the founder of MIT’s Media Labs‚ announced the One Laptop per Child (OLPC) program at the World Economic Forum. The concept was simple and appealing. Innovate a $100 laptop and distribute it to children in the developing world’s governments. The vision was for bridging the digital divide between developed and developing nations. The OLPC was a nonprofit project
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Implementation Monitor & Control Conclusion Appendix Executive Summary As Manager of Special Projects‚ Material Department at HP Vancouver division‚ it is my decision to move towards to postponement of Product Differentiation. The decision regarding the postponement strategy is of very strategic importance to future growth of HP. I recommend full review of inventory management system for desk jet printers & design a strategy to implement processes leading to postponement of
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PRICING STRATEGIES AT HP AND KODAK When marketing products‚ it is very unlikely that consumers will purchase every products created. The days of creating products and marketing to all consumers are over. Customers have wants and needs and they know where to go and find their wants and needs. The objective to a successful marketing campaign is to separate your product from the competition. Michael Porter developed a model to formulate strategy’s to gain competitive advantages over the competition
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Report on the different ways to improve Apple’s sales of Mac laptops. [pic] Report on the different ways to improve Apple’s sales of Mac laptops. Prepared for: Mr. Steve Jobs CEO Apple Prepared by: Shou Heng‚ Guan Yu Shiun‚ Tan Zhi Ping‚ Ng Guo Ren‚ Kuah Liyana December 6‚ 2010 Executive Summary Apple has a wide range of products from computers like Macintosh (Mac) to MP3 players like iPod to other devices with
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1 Target Corporation: Maintaining Relevance in the 21st Century Gaming Market Situation Analysis Target Corporation is one of the largest US based retailer popular among suburban women shopping with their children including high spending teenagers because it offers one-stop shopping opportunity with a trendy‚ superior mix of premium high quality merchandise as well as discount merchandise for its customers. Target.com‚ the online‚ electronic retail store‚ Target Financial Services‚ that operates
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Diana P. Gomez - 11616439 1. Does the market need the Merced chip? The market needs a better chip. It needs to be faster. It must be capable of processing more instructions in the same amount of time. So when Merced project started that was the promise. In fact‚ as we can see through the case‚ HP and other companies were working already in similar technology. Additionally the market was showing symptoms of reaching the full performance in the actual technology‚ RISC. It was necessary to find a
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Target Costing on Mercedez – Benz Mercedes-Benz (MB) is one of the world ’s most successful car manufacturers since its establishment in 1886. They used target costing in the design and production of one of its products‚ the M-Class‚ which is a new sports utility vehicle model‚ in response to their first time suffering loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to market changes. MB started developing a range of new products such as the C-Class
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Introduction It has been said that Hewlett Packard (HP) has been ahead of its peers in giving back to the community‚ showing concern for work/life balance‚ and acting to preserve the environment long before it was the “in” thing. Currently‚ HP is the largest technology company in the world‚ shipping 3.5 products per second. What supply chain models will help us grow faster? From the development of SPaM‚ HP realized other areas within their supply chain that needed improvement. With the possibilities
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