Business Communication July 2013 Project Report on Kentucky Fried ChickenR (KFC) Presented to: Col. Sohail Presented by: Hammad Aziz (2113221) M. Daniyal Akram (2113158) Basit Ali Rana (2113157) Business Communication July 2013 Project Report on Kentucky Fried ChickenR (KFC) Presented to: Col. Sohail Presented by: Hammad Aziz (2113221) M. Daniyal Akram (2113158) Basit Ali Rana (2113157) Acknowledgement We are grateful to Allah‚ our Lord and Cherisher‚ for
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Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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spices were born. In 1957 Kentucky fried Chicken used to be sold in buckets. In1966 The Kentucky Fried Chicken Corporation goes public. In 2002 the tricon global Restaurant Inc which owned KFC changed its name to YUM! Brands.INC In 2006 KFC serves customers in over 1 billion dinners in 80 countries worldwide. (KFC corporation‚ 2010) BRANDING AND BRAND DIAMOND: DEFINITION OF A BRAND:” An identifying symbol‚ words‚ or mark that distinguishes a product or company from its competitors. Usually
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not totally against KFC Corporation. PETA demonstrated their place by publicizing the acts of KFC to the world so that we are informed of the process which is taken on the chickens we eat from there. I agree that PETA or anyone has the right to exploit what happens in the slaughterhouses for the sake of the animals. Doing such things mentioned are unethical and should be subject to animal cruelty regardless of whether they die anyway. Then reason I am in slight support for KFC is because they do not
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KFC KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and
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Advantage for franchising: 1. Proven market for the Product or Service: Franchisers sell a defined‚ proven business format or market for product/service‚ offering a product or service that has sold successfully. An independent business is based on both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing
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The whole idea of market segmentation is to dividing the markets into distinct groups of buyers who have distinct needs‚ characteristic or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions
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腿堡等本土化产品，但其在中国缺少了一个如百胜集团中国事业部那样拥有充分灵活的自主权的管理部门 As we can see‚ the reason for this difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the
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Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4‚500 stores. (Junheng 2012) However‚ KFC China is facing a serious of challenges about perceived negatives of fast food‚ the changing nature of Chinese consumer and the rising competitions. It needs to localise their offerings and
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KFC MALAYSIA The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew
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